Blake Ferguson Email & Phone Number

South Jordan, Utah, United States

Lucid Software is a leader in visual collaboration, helping teams see and build the future from idea to reality. With its products—Lucidchart, Lucidspark, and Lucidscale—teams can align around a shared vision, clarify complexity, and collaborate visually, no matter where they’re located. Top businesses use Lucid’s products all around the world, and Lucid’s partners include industry leaders such as Google, Atlassian and Microsoft. Since the company’s founding, it has received numerous awards for its products, business and workplace culture.

Salt Lake City, Utah, United States

Grew total ARR by 72.4% to $5.0MM in my first year through strategic product management and direct SKU-level P&L oversight of our 12-brand portfolio.Orchestrated strategic overhaul of 5 brands, blending Agile's data-driven and user-centric methodologies to drive a $2.1M ARR increase (+196% YoY), focusing on product-market fit, rebranding, and repositioning.Led successful 0 to 1 launches of 4 new product lines, adapting Agile ODI principles to surpass 1st-year revenue targets by an average of 88%.Improved net profit margins for 2 major product lines 102% and 88% through optimizing pricing strategies, production costs, and packaging designs.Hired and led a multidisciplinary team of 8, fostering innovation and collaboration across design, product, marketing, and operations with Agile leadership and effective mentorship.Optimized operations by implementing Agile processes and designing data visualization tools to improve cross-functional collaboration, inventory planning, and financial forecasting.

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Led cross-functional team of 7 strategists, designers, and developers to deliver interactive tech simulations for enterprise sales/marketing teams, resulting in $300M+ revenue growth for Verizon, Adobe, Microsoft, and Dell.Applied Agile principles to hone a rapid execution workflow, enabling discovery to delivery in just 6 weeks with our design thinking methodology.Directed innovation for an Enterprise SaaS platform with 10k+ users, overseeing the successful release of IdeaCloud 2.0, which elevated the platform’s CMS, analytics, and user satisfaction.Launched a lead-gen tool (0 to 1), which generated a 278% surge in lead capture in its debut deployment.

Lehi, Utah, United States

Defined the product vision and 0 to 1 product strategy for EducationXR, a MedTech SaaS platform for VR, desktop, and mobile devices. Led a cross-functional team of 13 in a fast-paced Agile environment as senior product manager, directing sprints and Scrum to launch successfully in under 10 months.Owned the product roadmap and go-to-market strategy, defining requirements and prioritizing features to optimize resources and align with business goals.Spearheaded all UX & UI design, crafting a scalable design system empowering the dev team to deliver design and UX consistency across devices (VR, desktop, mobile).Built design prototypes and conducted A/B testing and user research to inform my iterative design process.Implemented a data-driven post-launch iteration process to increase user satisfaction and market reach.

Greater Salt Lake City Area

Founded a digital studio specializing in human-centered design, product development, and 0 to 1 innovation for 90+ clients, from startups to Fortune 100, spanning tech, healthcare, e-commerce, finance, and education sectors.Recruited and led teams of 3-8 freelance specialists using Agile product management, successfully delivering over 170 digital products including 79 mobile apps, 45 websites, 32 SaaS platforms, 15 VR/MR apps, and 7 kiosks. A few highlights include:* Led product strategy and UX overhaul for a multimedia platform, driving 150% growth in monthly readers (50M+) and active users (500k) across 50+ countries.* Spearheaded UX design overhaul and new product integration for a major LMS, fueling a 43% YoY revenue increase to $158M.* Owned product management and UX design duties for a site redesign and branding refresh of a 2nd-year eCommerce brand, leading to 5X ARR growth surpassing $3M. * Executed UX strategy and design for a vacation rental SaaS platform, connecting listings to Booking.com and Expedia, generating over $30M in bookings.* Directed site redesign for a Fortune 100 client, crafting digital strategy and UX, resulting in a $4.8M YoY revenue increase.Authored over 400 UX artifacts including wireframes, personas, journey maps, user flows, audits, PRDs, and more. Designed over 30 original brand identities including logos, color palettes, typography, and imagery standards, all documented in comprehensive brand guidelines.

Lehi, Utah, United States

Led UX design of MainframeOS, a secure platform for building and launching decentralized applications (“dApps”) on the Ethereum mainnet. Designed wireframes and iterated interactive prototypes to continuously improve releases, increasing user satisfaction and driving product evolution.Directed discovery and UX design of 8 dApps on the MainframeOS platform including a decentralized messenger, social network, P2P payments, crypto wallet, and file storage.

Greater Salt Lake City Area

Invented in-seat mobile ordering at live events (Patent 8175913), defining product strategy and user experience for smartphone, tablet, and SMS-based ordering.Led a cross-functional team of 17, managing product roadmaps and executing 2-week Agile sprints for successful launches and updates. Authored PRDs and detailed user stories, made engineering trade-off decisions, negotiated timelines, and set key success metrics.Scaled Mangia's service to 14 Pro and NCAA teams, including the Atlanta Hawks, Pittsburgh Penguins, Philadelphia Eagles, Real Salt Lake, BYU, and VA Tech.

Provo, Utah, United States

Collaborated with BYU's National News Director on media and communications strategies, securing multiple national media placements and enhancing brand visibility.

Provo, Utah

Guided a team of 7 in crafting and executing an integrated marketing and communications strategy for the successful launch of a new local restaurant.

Saint Simons Island, Georgia

Spearheaded a data-driven SKU rationalization for a newly acquired product line, which achieved profitability within 9 months based on my recommendations.

Park City, Utah

Supported the Marketing Director in strategizing and implementing communications for all on-mountain events, ensuring effective engagement and outreach.Enhanced data entry processes, boosting efficiency and maintaining perfect accuracy, significantly increasing operational speed.