Blake Robinson Email & Phone Number

Sydney, New South Wales, Australia

• An influential leader that translates strategy into best practice program design and implementation across all departments. Initially supporting the merge of two companies and then driving ongoing efficiencies to.
• Leadership of 6 staff and numerous cross-functional and external project members
• Strategic development of programs of work
• PMO governance frameworks and program delivery
• Supportive PMO to other change teams in the business
• Budget management

Sydney, Australia

• Senior leader of the newly appointed IT team, to lead key programs that would offer the company the technology support it needed to simplify its operations an advance its sales, in preparation of Allegro Funds.
• Data / Reporting Program – overhaul of very outdated data collection, transformation and presentation technology to enable appropriate and informed decision making: o Centralisation and maintenance of key system data.
• ERP Program – increased store profitability and streamlined operations via tool enhancements o ERP store support (rostering, accurate COGs, Electronic ordering, structured workflows, product preparation and more). o.
• Marketing Program (Initiation phase only) – increase sales and marketing ROI o Implement a new CRM, automated marketing tool and personalisation platform

• Professional consultant employed in contract and fixed-term permanent roles to make impactful and timely business transformation.
• Datalicious (client Telstra) – Led on/offshore dev team with scrum to deliver the development of cutting-edge media attribution technology to meet client strategic marketing objectives o 10% conversion increase,15%.
• Metcash – Contribution and delivery of digital team strategy. o Delivered the POC for the IGA Brand ecommerce site (including mgmgt of outsourced dev teams, content managers, ops/store managers, marketers, executives).
• APG & Co - Management of cross-functional projects that balanced ecommerce, supply chain, customer service and retail store objectives across four fashion brands. o Increased revenue and reduced cost by introducing.
• Razorfish (client Sydney Opera House) – Redesigned and rebuilt the Sydney Opera House website with improved ticket purchasing and upsell experience
• Nabo.com.au – Launched a brand new social media platform

Bachelor Of Commerce (Bcom), Accounting And Finance

Education record