Brian Lavelle Email & Phone Number

-- Optimized pages across attackiq.com to boost SEO and performance, leading to an increase in visitors by 77% YoY and unique page views by 55% YoY.-- Implemented the company website's first A/B testing program to increase engagement and inform content strategy-- Promoted a higher standard of web quality by setting best practice standards on image use, semantic coding, and adding accessibility features

-- Implemented large-scale, cross-departmental projects such as website redesigns, content migrations, tagging enhancements, accessibility improvements, and client account enhancements.-- Partnered with marketing partners, external agencies, product owners, development teams, and user experience designers to manage content for a variety of audiences across Schwab’s multiple websites and platforms.-- Groomed, prioritized, and assigned the hundreds of tickets that came to the team’s queue each week.-- Lead the on-boarding and training of new hires into the team, as well as the training of coworkers outside of the publishing team on how to best use internal production tools.-- Continually documented new processes, tools, and procedures to ensure that all work that reaches Schwab’s audience meets editorial, compliance, and regulatory standards.-- Organized weekly training sessions to implement best practices and increase overall team knowledge base.

-- Managed epilepsy.com content for over 500,000 monthly visitors by teaming with leadership, advocates and physician groups to create content and by troubleshooting site issues and concerns.-- Implemented best practices on all electronic communications and managed large member and donor databases.-- Worked closely with leadership, including CEO and Board of Directors on major projects such as site redesigns and created executive reports to inform strategic decisions.-- Coordinated with international vendors on the development, testing, and launch of the My Epilepsy Diary patient care software application on the Android platform.-- Developed and implemented all electronic communications, including two segmented weekly newsletters, -- Managed company presence on Twitter and Facebook, and year-end fundraising campaigns.

-- Designed and maintained websites for a variety of government agencies, including the National Institute of Health Office of the Director, the National Institute of Justice, and the Recovery Accountability and Transparency Board.-- Produced online editions of journals; edited images, audio, and video; produced Section 508 compliant accessible documents; designed and implemented social media strategy, and conference support.

-- Designed promotional materials, wrote public service announcements, and edited web pages.-- Implemented and maintained social media presence; managed databases; contacted donors, and compiled contact lists.

-- Database management, customer service, and logistical support for large groups.

-- Authored press releases and business letters; ran teleprompters for congressional video recordings; created DVDs and designed their labels; basic IT work; courier tasks; compiled mail merges, and managed databases.

-- Produced and announced Bowie Baysox baseball games for the 2007 seas on on the Baysox Radio Network. Called the action from Prince George’s Stadium and produced the games in the Foggy Bottom studio.