Facilitating cross-functional teams to globally expand Matterport and the use of digital twins. Coordinating GTM strategy and tactical action plans with sales, marketing, BD, product, and engineering. Millions of buildings in more than 150 countries have been transformed into immersive digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing.

Oversaw all sales and marketing activities on behalf of Karisma Hotels & Resorts. PWM is the exclusive global sales & marketing entity for Karisma. Assumed leadership of ~$400M USD global revenue, 32M budget.Amidst COVID-19 Pandemic, retooled organization to focus on being agile to DTC demand markets, which resulted in 4x consumer awareness, 2x increased traffic, 2.5x conversion and ROAS.Exceeded fair market share, outperforming comp-set by 252 index.

Produced innovative branding and product strategies to reposition and rebrand AR Homes. Launched new brand identity, assembled first field marketing team, and realigned all marketing activities around a new digital hub for performance marketing and lead generation through sales funneling.Created online marketplace and benchmark best practices for franchisees to effectively manage their marketing initiatives. Implemented first online presence and reputation management program integrated into CRM, field marketing and growth marketing campaigns.Doubled franchise pipeline and significantly improved in-field sales and marketing support.

Led all company marketing including ten brands, continually grew market share and reduced cost of sales. Transformed sales and marketing to become a revenue driven team matrix focused on sales through branding, content and digital efficacy. Coordinated digital transformation with upgraded distribution platforms, brand repositioning, new revenue streams and new brand concepts.Oversaw $34M budget, resulting in $170M revenues, $22M EBITDA, $290 MktCap.Brand Management: repositioned brands and launched new concepts to reflect greater consumer relevancy and expansion, which led to 30X distribution - went from 50 properties to 1500 in five years.Loyalty: launched Hello Rewards, a new guest recognition program that was disruptive to traditional loyalty schemes, more relevant to changing consumer dynamics; less costly and more rewarding. 25M new members per 1st 3 qtrs.• MarTech: launched RevPak, a guest delivery tech stack that optimized revenues through dynamic pricing, content management, CRM strategies, MA & digital marketing. Six consecutive quarters of compounding market share gain.

Guided all marketing, sales and revenue management activities, supporting the Richfield hotel portfolio and Sceptre reservations platform. Created and executed strategic plan to reposition the company for global expansion and ensure significant ROIC to its owners and investors, growing the company to the top 40 within US hotel operators.Growth Marketing: initiated company-wide CRM, sales force automation, digital transformation, corporate oversight, social media and integrated business planning.Field Marketing & Revenue Management: Established new procedures and repositioning for branded & independent hotelsBoard member responsible for Sceptre Hospitality Resources marketing and new business development.Repositioned from being a reseller of a 3rd party reservation system to global leader and developer of critical hotel revenue technologies including CRS, RMS, Spa management, CRM, and internet booking engines.Structured JV merger with Whiteboard Labs to form a leading distribution services company which grew revenues 10x within 5 years, $37M within first operating year.

HODGES WARD ELLIOTT - Facilitated strategy and GTM initiatives for a world renown hotel brokerage and investment firm during the investment-banking crisis. Created new CRM and marketing communications to ensure its positioning.THE NORTHPOINT GROUP - Produced the branding, image and market position for mixed use projects in NE Atlanta. Established identity and project plan for a new $220M mixed-use development involving retail, entertainment, office, and hotels.

Global Marketing: established global B2B marketing to re-launch IHG and seven brands to the development community. Created a new sales enablement department providing marketing, research analysis, sales presentations, new sales automation and market expansion for global development team. $7M department budget yielded $120M in global market expansion.New brand launch, Staybridge Suites, grew brand from concept to global portfolio. Grew budget $1-9M.Global sales enablement: deployed a field-based sales and marketing support model that resulted in average stabilization to be less than 120 days v. industry average of 8-18 months.National key account sales: oversaw New York region office including 3 satellite locations, $1.6M budget, $271M sales revenue, and growth of nearly $75M YOY.Market expansion: formed new market segment in NYC Hotel while securing $2.5 million in incremental business within first year, catapulting the business into new, more viable markets, increasing revenues by $3.5M within eight months.

Head of global development marketing including brand strategy and product development, marking communications and promotions. Implemented sales enablement, brand alignment, and content strategies including account-based marketing & strategic partnerships. B2B promotions resulted in a 220% increase in active deals within 12 months by growing industry awareness and increasing deal-flow more than 400%. Catapulted the company into new market categories by launching two new brands and created new prototype development programs for existing brands.Engaged in research based repositioning strategies and execution tactics for seven brands.

Suburban Franchise Systems Inc - Executive Vice President; Radiant Systems, New Business Development; Worldspan, Strategic MarketingAcquisition turnaround: developed acquisition and repositioning plans for the franchisees of Suburban Lodge to acquire the brand. Led strategy that formed a new organization, new identity and positioning.Strategic Planning: created a go-to-market plan for a software company’s foray into the hospitality industry. Identified tactics for organic development, strategic alliances and acquisitions which resulted in the acquisition of HotelTools and Aloha point of sale system.eCommerce analysis: analyzed business units within eCommerce division and prepared business plans based on board-approved strategy which resulted in a new consulting practice / business unit for Worldspan, e-Commerce Integration Services. Also Created Asia Business Development Plan resulting in the deployment of new Asia Region operations in Singapore.