Brian Mcdonald

Brian Mcdonald Email and Phone Number

Head of Content and Operations @ Innerbody Research
Seattle, WA, US
Brian Mcdonald's Location
Seattle, Washington, United States, United States
Brian Mcdonald's Contact Details

Brian Mcdonald work email

Brian Mcdonald personal email

n/a
About Brian Mcdonald

Hi there! I'm a product manager with over a decade of experience in cross-functional collaboration and remote management and have had the privilege of working with lots of amazing people so far in my career. I'm experienced in agile systems and have managed small and sweeping efforts in vital areas for B2C websites -- content strategy, website overhaul, SEO, affiliate marketing and conversion optimization, etc. The successes and misfires have all been learning experiences and opportunities to grow. A common thread through my professional experience has been to make data-driven decisions that grow business and improve user experience.

Brian Mcdonald's Current Company Details
Innerbody Research

Innerbody Research

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Head of Content and Operations
Seattle, WA, US
Website:
innerbody.com
Employees:
14
Brian Mcdonald Work Experience Details
  • Innerbody Research
    Head Of Content And Operations
    Innerbody Research
    Seattle, Wa, Us
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  • Innerbody Research
    Director Of Product Management
    Innerbody Research Mar 2021 - Present
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  • Innerbody Research
    Content Manager & Strategist
    Innerbody Research Aug 2020 - Mar 2021
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  • Innerbody Research
    Content Strategy Consultant
    Innerbody Research Feb 2020 - Jul 2020
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  • Lovetoknow Corp.
    Senior Product Manager: Lovetoknow.Com
    Lovetoknow Corp. May 2019 - Jan 2020
    Very grateful to have worked with this awesome team!• Served as product owner in a remote scrum team with developers, designers, QA and scrum master• Coordinated growth efforts with senior managers of content, ad ops, data analytics and SEO• Initiated and managed large project modernizing website's code• Led the launch of the company's new eBooks product
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  • Howtomedia, Inc.
    Director Of Product Management
    Howtomedia, Inc. Jan 2010 - Feb 2019
    • Strategically developed web content that drove over 5x revenue growth• Led 2 major redesigns of our flagship website, the largest of which grew traffic by 80% and revenue by 170%• Built and directed teams of developers, data analysts, designers, writers and editors• Managed third-party relationships• Managed all SEO efforts for multiple web properties• Tailored content verticals for maximal appeal to different core audiences• Managed the diversification of our revenue… Show more • Strategically developed web content that drove over 5x revenue growth• Led 2 major redesigns of our flagship website, the largest of which grew traffic by 80% and revenue by 170%• Built and directed teams of developers, data analysts, designers, writers and editors• Managed third-party relationships• Managed all SEO efforts for multiple web properties• Tailored content verticals for maximal appeal to different core audiences• Managed the diversification of our revenue streams Show less
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  • Howtomedia, Inc.
    Product Manager
    Howtomedia, Inc. Feb 2008 - Dec 2009
    • Built and managed a remote SEO and data analysis team• Oversaw site architecture and on-page optimizations to boost performance• Developed broader content improvement approaches
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  • Howtomedia, Inc.
    Product Analyst
    Howtomedia, Inc. Jan 2006 - Jan 2008
    • Participated in content strategy efforts for a startup website• Planned, promoted and improved user-generated content• Wrote original content
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Brian Mcdonald Skills

Management Strategy Project Management Leadership Business Development Strategic Planning Search Engine Optimization Online Advertising Google Analytics Content Strategy Communication Writing Lead Generation Marketing Strategy

Brian Mcdonald Education Details

Frequently Asked Questions about Brian Mcdonald

What company does Brian Mcdonald work for?

Brian Mcdonald works for Innerbody Research

What is Brian Mcdonald's role at the current company?

Brian Mcdonald's current role is Head of Content and Operations.

What is Brian Mcdonald's email address?

Brian Mcdonald's email address is br****@****ody.com

What schools did Brian Mcdonald attend?

Brian Mcdonald attended Columbia University In The City Of New York.

What skills is Brian Mcdonald known for?

Brian Mcdonald has skills like Management, Strategy, Project Management, Leadership, Business Development, Strategic Planning, Search Engine Optimization, Online Advertising, Google Analytics, Content Strategy, Communication, Writing.

Who are Brian Mcdonald's colleagues?

Brian Mcdonald's colleagues are Tim Barclay, Daniel Imperiale, Stephanie Cooper, Elsa Whitney.

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