Brian Jaffe Email and Phone Number
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Nationally recognized expert in outbound digital marketing. Experienced in campaign data management and database marketing; expertise in Outbound Digital, CRM, marketing automation, and multi-channel campaign management; experienced in managing and developing automated workflows, and marketing resource management tools.Known for unique problem-solving skills and innovative business solutions; ability to analyze and parse complex business problems into functional technology solutions; combines a customer-centric approach to architecting marketing, data, and technology solutions. Years of experience analyzing effectiveness of outbound messaging and content platforms and applying learnings to increase interactions and conversions. Strategize, plan, deliver game-shifting results in in B2B, B2C, and D2C. Strong written, presentation, consultation, and team leadership skills. Possess unique combination of marketing, data, and IT expertise; excels in positions requiring cross-functional teamwork. • Event planning/Advisory Committee for Media Post digital conferences• Regular panelist and/or moderator at digital/vendor conferences• CRM/ESP Platform expertise: Teradata CRM; Salesforce Cloud, various lower-end platforms
Powell Consulting
View- Website:
- powellconsulting@comcast.net
- Employees:
- 30
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Marketing Communications ConsultantPowell ConsultingNew York, Ny, Us
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Marketing ConsultantPowell Consulting Jun 2016 - PresentWork with a wide range of clients, non-profits, small and medium-size businesses. Build, maintain, and manage customer contact and marketing databases. Manage analytics and segmentation strategies for outbound, social, and web interactions. Write copy and edit client documents, newsletters, messaging, and marketing collateral. Consult on marketing operations and process management.
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Director Campaign DevelopmentSirius Xm Radio Inc. Sep 2014 - Nov 2022Greater New York City AreaManage the CRM platform and lead a team of campaign business analysts tasked with supporting and fulfilling database requirements for all direct-marketing campaigns at Sirius XM, the world's largest radio station. -
Managing DirectorCognitive Digital Solutions Mar 2013 - Aug 2014Greater New York City AreaSenior Analyst designing digital integration and cloud-based process management solutions to empower and improve effectiveness of interactive marketing campaigns. Developing strategies to produce strong funnel management results from onboarding to conversions to retention. Synthesize data, automation, governance, and process-driven solutions for B2B and B2C clients in Insurance, Health Care, Trade Associations, and Retail.
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Director, Marketing SolutionsNationwide Insurance & Financial Services Oct 2009 - Feb 2013Columbus, OhResponsible for managing the Nationwide digital marketing and CRM platforms, defining team mission, vision and direction; integrating campaign data management operations; consulting on strategies and tactics for B2C and B2B digital campaign projects—from segmentation to deployment to data feedback and analysis. Includes ESP and CRM integrations, multi-tactic executions, campaign automation and building/managing back-end outcome data streams. Merged groups under a single team structure. Designed new acquisition marketing models through digital and agent channels. -
Senior Manager, Digital MarketingNationwide Insurance & Financial Services May 2007 - Oct 2009Columbus, Ohio AreaResponsible for developing digital outbound marketing and messaging acquisition and retention strategies at the enterprise level. Responsible for implementing new digital marketing platform, systems, processes, standards, and governance across the enterprise while overhauling and streamlining existing digital marketing and messaging systems and processes into the goal state ecosystem.
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Co-Founder, PrincipalEpds (Electronic Package Delivery Service) Mar 2005 - May 2007Columbus, Ohio AreaEPDS: conceived as a premium electronic service solution to allow companies and/or individuals to send oversized files via traditional email channels. Analog to a parcel delivery service and standard postal mail. • Worked with email departments within local ISPs to engineer technology solutions• Developed working EPDS prototype• Wrote business and marketing plans• Raised F&F early round funding
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Vp Marketing And Business DevelopmentAccordsqa Mar 2003 - Mar 2005Framingham, MaEstablished the sales and business development operations of early stage IT test automation company placing them on path to multi-million dollar revenues after only third year of operations. -
Founder, PrincipalProcurrent Feb 2001 - Mar 2003Columbus, Ohio AreaLaunched Interactive Message Management (IMM) business. IMM (patent pending) was conceived as a new message and information management platform based upon the ability to capture various information types using proprietary and specialized information hierarchies and storage facilities. IMM was designed to provide information and message recipients the ability to manage and control disparate information types, including marketing information, and to enable messaging and information providers to dynamically update information once captured. Oversaw and directed all aspects of developing new business: product development, market research, patent submission, marketing, sales, business development, and building the team.
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Director Product MarketingAol Feb 1997 - Feb 2001Columbus, Ohio AreaResponsible for planning, direction, managing and implementing product strategies for 30-person communications product group, overseeing a range of products including: email, real-time communications (chat/instant messaging), time-shifted communications (forums), serving 5 million customers. Organized product teams, managed ongoing product research and development, defined feature sets; supervised requirements process; developed business plans and launch strategies; oversaw development groups; managed and coordinated product roll-outs. -
Senior Product ManagerAol Feb 1994 - Feb 1997Columbus, Ohio AreaNegotiated and managed large-scale content acquisition and media partner relationships; designed and implemented electronic publishing and interactive products.
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Marketing DirectorZiff-Davis Publishing Jan 1990 - Feb 1994New York CityDirected and managed all marketing functions associated with advertising and circulation business development for Ziff Davis Direct Publications group (Computer Shopper, PC Sources). Led marketing efforts which helped catapult leading direct channel publication to consecutive record-breaking years for ad page and circulation growth.
Brian Jaffe Skills
Brian Jaffe Education Details
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Baruch CollegeNon-Degree Mba Studies -
Fieldston
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Fieldston
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Osu Fisher School Of BusinessNon-Degree Mba Studies
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Communications Science
Frequently Asked Questions about Brian Jaffe
What company does Brian Jaffe work for?
Brian Jaffe works for Powell Consulting
What is Brian Jaffe's role at the current company?
Brian Jaffe's current role is Marketing Communications Consultant.
What is Brian Jaffe's email address?
Brian Jaffe's email address is bm****@****.rr.com
What is Brian Jaffe's direct phone number?
Brian Jaffe's direct phone number is +161455*****
What schools did Brian Jaffe attend?
Brian Jaffe attended Baruch College, Fieldston, Fieldston, Osu Fisher School Of Business, Rochester Institute Of Technology.
What skills is Brian Jaffe known for?
Brian Jaffe has skills like Digital Marketing, Direct Marketing, Marketing Strategy, Marketing, Web Analytics, Email Marketing, Product Marketing, Online Advertising, Advertising, Interactive Marketing, Strategic Planning, Social Media Marketing.
Who are Brian Jaffe's colleagues?
Brian Jaffe's colleagues are Mickey Powell, Jacqueline Powell, Zakk Powell, Grace Broussard, Olivia Powell, Mike Davis, Jim Powell.
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