Led the Advertising Agency of the Strategic Business Unit (Radio, Newspaper, Advertising Agency), key areas of my role included:• Built and maintained strong relationships with clients, understanding their needs, providing strategic solutions, and ensuring the delivery of high-quality campaigns that exceeded expectations.• Managed a team of account executives, creatives, and support staff. By setting clear goals and providing regular feedback, I improved team performance and efficiency by 70%.• Oversaw budgets and resource allocation to ensure cost-efficiency. Streamlined operations, resulting in a 25% reduction in campaign costs while maintaining profitability.• Oversaw campaigns from start to finish, ensuring alignment with client goals and measurable results. Campaigns I managed resulted in an average 80% increase in client engagement or conversion rates.• Collaborated closely with the creative team to ensure all advertising materials were aligned with client objectives, brand guidelines, and industry best practices.• Conducted regular performance reviews, set clear objectives, provided constructive feedback, and supported professional development initiatives, enhancing overall team capabilities.• Continuously monitored industry trends and emerging technologies, ensuring the agency stayed competitive and innovative in a fast-changing market.

Founded and grew a successful photography brand offering a full range of services, key areas of my role included:• Collaborated with fashion brands, stylists, designers, and makeup artists to create high-quality images for campaigns and portfolios.• Specialized in portfolio shoots for fashion models and bloggers, helping enhance their personal brands and increase online engagement.• Mastered various lighting setups and creative techniques to consistently deliver client-specific results.• Produced high-quality images for promotional banners and digital ads, boosting client brand visibility and marketing success.• Managed a team of photography assistants, looked into the work flow resulting to improve delivery time. • Mentored assistants to ensure consistency and maintain high standards across all shoots.• Built and led a team offering full-service wedding coverage, including photography and cinematography, expanding into a profitable new revenue stream.

Responsible for managing client relationships and overseeing day-to-day operations, key responsibilities included:• Coordinated all aspects of client servicing, including account management, project coordination, and customer support, ensuring timely delivery and client satisfaction.• Contributed to business growth by identifying new opportunities and maintaining strong relationships with potential clients, helping to increase the company’s client base.• Led and motivated a team to deliver high-quality work under tight deadlines, improving team performance and efficiency.• Implemented project management tools and strategies, enhancing workflow efficiency and reducing project turnaround time by 60%.• Managed day-to-day operations, ensuring smooth internal processes and alignment with company goals.

Responsible for managing and coordinating media activities for client advertising campaigns, key responsibilities included:• Worked closely with clients and internal teams to define campaign goals, target audiences, and overall strategy.• Conducted thorough research to identify key demographics and media channels, and developed targeted media plans that aligned with client objectives.• Managed media buys across multiple platforms, including TV, radio, print, digital, and social media, ensuring maximum reach and impact.• Monitored campaign budgets, tracked media expenditures, and provided regular performance reports to clients.• Prepared and presented detailed campaign reports, offering insights and recommendations for areas of improvement.

Managed key business functions across various departments to drive operational efficiency and growth, key responsibilities included:• Designed and implemented business strategies, processes, and procedures to enhance organizational performance.• Oversaw daily operations across IT, marketing, sales, and finance departments, ensuring smooth and efficient workflows.• Streamlined existing processes, improving overall efficiency and reducing operational costs by 20%.• Led and motivated a large, cross-functional team in a high-pressure environment. Established career development programs, resulting in improved team performance and retention.• Managed staffing needs, recruited new talent, and ensured the right resources were in place to support business growth.• Contributed to company expansion initiatives, including investments, acquisitions, and corporate partnerships.• Managed accounts payable and receivable departments, ensuring timely and accurate financial processes.• Worked closely with legal and safety teams to ensure compliance with regulations and industry standards.• Led targeted marketing campaigns to promote the company's services, driving new business acquisition and expanding the client base.

Supported media initiatives for Save the Children, focusing on children’s education, healthcare, and emergency relief efforts, key responsibilities included:• Drafted press releases, articles, and magazine content to raise awareness and promote the organization's mission.• Captured impactful photos and videos of the fieldwork to highlight the organisation’s efforts in education, healthcare, and emergency aid.• Delivered high-quality images and videos for official use in reports, campaigns, and promotional materials.

Led the development and stabilisation of a travel aggregator platform startup, key responsibilities and achievements included:• Designed and implemented business strategies, set performance goals, and developed plans to drive company growth.• Oversaw daily operations, including IT, marketing, sales, and finance, ensuring efficient workflows across all departments.• Led and motivated a cross-functional team, fostering a high-performance culture and improving team productivity by 50%.• Evaluated company performance by analyzing data and key metrics, implementing improvements based on insights.• Played a key role in expansion initiatives, including strategic investments, acquisitions, and building corporate alliances.• Managed relationships with key partners and vendors to support business objectives and maintain strong collaborations.

Responsible for capturing high-quality images at live music events, ensuring visuals aligned with client objectives, key responsibilities and achievements included:• Captured the AR Rahman Live Show across multiple cities in India, delivering compelling images that recreated the visual experience of the concert.• Post-Processing of images done to meet client specifications, ensuring high-quality output.• Worked closely with clients to capture specific moments and meet their requirements for each event.• Delivered all images within the required time frame, ensuring quick turnaround for promotional use.• Produced high-resolution images suitable for both immediate publicity and long-term promotional campaigns.

Led the visual interpretation of client briefs for one of Chennai's oldest and most prominent 5-star hotels. Managed the project from pre-production to post-production, delivering a range of digital content. Key achievements included:• Captured high-quality interior and exterior shots of the entire hotel property, showcasing its design and luxury.• Executed food photography sessions for the hotel’s restaurants, producing visually compelling images for marketing and promotional use.• Performed color correction and editing to ensure images accurately reflected the hotel’s ambiance and quality.• Maintained regular communication with clients to ensure their needs were met and expectations exceeded, resulting in long-term collaboration.

Interned in the press media, gaining hands-on experience in photojournalism and learning key skills for visual storytelling, key experience included:• Supported top photojournalists in capturing impactful images for news coverage, contributing to high-profile stories.• Gained valuable insights into the photojournalism industry, including techniques for reporting and documenting major events.

Responsible for creating high-quality images for promotional activities of the high-end salon, key contributions included:• Collaborated with the makeup artist (MUA) and stylist to develop and execute the required looks for the shoot.• Captured compelling images that met client specifications, ensuring the final product aligned with their brand vision.• Managed all aspects of the shoot, from planning and styling to final image delivery, maintaining a focus on quality and client satisfaction.

Led the photography team at one of India's most prestigious colleges, overseeing the planning and execution of coverage for national-level events, key achievements include:• Managed a creative team through all stages of photography—pre-production, production, and post-production—ensuring high-quality documentation of key campus events.• Developed and implemented standardised workflows for event coverage, which are still in use today, improving team efficiency and consistency.• Captured and curated images that continue to be used for promotional materials, enhancing the institution’s visibility and reputation.

Responsible for creating a visual identity for a trending startup, working closely with the client to capture their brand essence, key achievements include:• Held in-depth discussions with the client to understand their vision and requirements, ensuring the final imagery aligned with their brand identity.• Captured and post-processed all images with attention to detail, delivering high-quality content that met the client’s expectations.• Produced images that became the face of the company, featured in newspaper articles and widely used on their website, boosting their public visibility.