- Own planning & execution of projects critical to school operations, working w/ in-school & network-based teams to support NYC’s largest charter school system; lead daily standups & own project mgmt. software to track project progress- Lead bi-weekly family meetings to gather opinions on school systems, sharing feedback w/ school leadership, curriculum, & activities teams in order to constantly improve student + family experience

- Managed in-house + client content creation strategy across all channels for Series A startup backed by 35V & Maveron (among others), driving ~20% increase in client base + ~30% increase in client job placement- Worked across Sales, Talent, Content, & leadership teams to both lead + support new projects and initiatives, focusing on expanding market reach, optimizing in-house workflows, and boosting short-term revenue- Met daily with Free Agency’s 250+ clients to create & share new client content, addressing any issues and sharing all feedback w/ Product + Customer Success teams to shape future product roadmap + improve client experience- Planned + executed roadmap for launch of Free Agency’s 1st digital marketing strategy, creating thought leadership content across email, blog, & social channels for SME opinions, best practices, & industry news

- Shaped messaging for both Broadlume main channel & client channels as part of company’s marketing offerings; created web, blog, email, digital/physical advertising, etc. for client base of 3,000+ flooring retailers- Led overhaul of company messaging across all channels to align with rebrand, working closely with company leadership to create and enforce copy standards across new and existing marketing and sales collateral- Worked alongside external agency to implement improved CMS backend into broadlume.com, eliminating publishing inefficiencies & enabling content team to publish instantly w/o need for engineering resources