Bo Li Email & Phone Number

Salt Lake City Metropolitan Area

Salt Lake City Metropolitan Area

Built monitoring/tracking dashboards with MsSQL and Tableau to help track business changes and data shifts.Designed A/B test and coded in Lua to implement the test, monitored the result of tests.Leveraged packages (dplyr, dbplyr, etc) in R to analysis on business/market dataset, wrapped up several notebooks to check features/reasons weekly.

Nanjing, Jiangsu, China

Built regressions and used Pearson coefficient analysis in Python to test six hypotheses on the effect of causal variables on implementation time of provinces to implement governmental policies. Created a heat map to visualize results.Scraped 942 pieces of policy data including features like topic, time, succession relationships and generated structured CSVs using Python.Leveraged Gephi by using node and edge data to analyze graph characteristics such as degree distribution, network centrality, policy rank, found the network is around several key policy nodes.

Hangzhou, Zhejiang, China

Created the PRD (product requirements document) for the new version of Tmall App Coupon Wallet, a product used by over 870 million users, analyzed data to identify deficiencies in engagement metrics for Coupon Wallet user-interfaceQueried users’ behavioral data like uv, pv, ctr, tp with spm code by SQL, shorted path to Coupon Wallet, designed a different version of Coupon Wallet and conducted an A/B test leading to an increase of 2.3% of MAURestructured the classification of coupons for personalized recommendations, increasing the coupon’s distribution efficiency from 15.6% to 22.4%

Nanjing, Jiangsu, China

Analyses of Topic Diffusion of the 19th CPC National Congress• Used Python and Selenium to scrape news reports and user comments from over 60 domestic and international media outlets, also collected posts and blogs from 7 major social media platforms.• Performed thematic analyses using the LDA model to process over 12k news reports to detect the topics, classified comments according to the official topic structure.• Visualized my findings with bubble charts, geographical distribution charts, etc, using Seaborn, Matplotlib, Rawgraphs, and Carto.

Beijing City, China

• Used Python and BeautifulSoup to scrape over 60k comments about the TV show called “Immortal Love” from Weibo.• Established a user model with over 4 features using Excel to help predict which merchandise to show customers/fans.• Collected data related to previous TV shows, including viewership, social media discussions, sales of merchandises, and reviews.• Based on the data of the previous over 50 TV shows, we recommended strategies to promote the new TV show.

Xi‘An, Shaanxi, China

• Participated in a technological innovation-based enterprise project, including collected data, on-site survey, due diligence, on-site interview with executives, credit negotiation, credit line, interests, credit structure.• Used Excel to conduct the financial statement analysis, calculated the credit line of circulating funds according to the financial model.• Finished a 50-page credit review report independently, which contains financial statement analysis, calculated the credit line of circulating funds, solvency analysis, risks & yield analysis.

Master'S Degree, Information Science/Studies

Master'S Degree, Library And Information Science

Bachelor'S Degree, Management Information Systems, General, Graduated