Boban Tomic (Mba) Email & Phone Number

Australia

Worldwide

tomic&company is a performance driven consultancy which creates international expansion opportunities for ambitious companies and entreprenuers.Leveraging its significant international experience and a global network of partners, tomic&company is well-positioned to assist businesses to achieve their export, trade and investment ambitions!Clients range from global food & beverage players to next-gen electric vehicle (EV) manufacturers.

Melbourne, Victoria, Australia

Leading the FMCG business transformation with an emphasis on business (retail and sub-distributor) expansion, portfolio planning and strategic partnership development.Focused on planning and executing a strategic agenda across the business in Australia and New Zealand whilst leveraging exclusive partner & supplier relationships. Brand development, channel strategy and rapid progress toward mass consumer adoption of leading FMCG brands (in various key categiories including snack foods, confectionary, beverages and alcoholic products) are the key priorities. At the same time, we seek to build substantial commercial value through optimal margins, deep market penetration and execution of various channel & trade marketing programs.

Melbourne, Victoria, Australia

Commercial Lead and Route-to-Market transformation, with Enchange Consultancy, focused on supporting the Spectrum Brands APAC leadership team to transform the Australian Spectrum Brands operation into a full service distributor model. Collaborating with Central PET, a distribution leader in the Australia and NZ markets.

Accra Ghana

CFAO, a subsidiary of the Toyota Tsusho Corporation, based in Paris with 7b euro revenue, is the most diversified conglomerate in Africa and strategic partner to reputable brands such as Toyota, L'Oreal, Heineken, Carrefour and many others. Member of the highly reputable CFAO leadership team (FMCG Division within the TTC network). CFAO operates in 53/54 African countries. Role: - Lead the CFAO FMCG (PPGL) operation (manufacturing, distribution and brand building) in Ghana, Togo and Benin.Objectives: - Manage the P&L and balance sheet - create value for all stakeholders- Lead the manufacturing, distribution and brand building operation- Offer West African consumers quality products at accessible prices- Collaboration with Capri-Sun, Ferrero, BIC, Hillway Tea, MacCoffee, HYPE Energy, Fluogel Toothpaste- Build long term partnerships with suppliers and customers to develop reputable FMCG brands.- Create a motivational working environment for our teams to ensure they are fully engaged to represent our business in a professional and successful manner.

West Africa

Leading the commercial and marketing function for CFAO Industries and Distribution (PPGL) in Ghana, Togo & Benin.Building existing brands (BIC, Ferrero Rocher, Kinder, Hype Energy) and currently identifying new strategic portfolio opportunities in line with the group's vision.The GroupIn partnership with Heineken International, CFAO FMCG Industries & Distribution operates Brasseries du Congo (Brasco), which produces and distributes a wide range of local and international beers in the Republic of the Congo. Brasco is a Coca-Cola bottling company for the Congo and also produces and sells non-alcoholic carbonated soft drinks.By partnering with L'Oreal in March 2015, CFAO sets a new world-class partnership in Africa. CFAO FMCG’s ambition is to provide the African middle class quality & affordable cosmetics products based on its development model of local production associated with an exclusive distribution on local markets. CFAO FMCG Industries & Distribution is the CFAO Group's consumer goods manufacturing division. The professionalism of our 2,400 employees has made us the leading beverage distributor in the Republic of the Congo and a major player in the manufacturing and distribution of plastics products in Sub-Saharan Africa.CFAO FMCG Industries & Distribution has partnered BIC® for over 50 years, and produces and distributes Bic pens and razors in Cameroon, Côte d’Ivoire, Ghana and Nigeria. We are also the exclusive distributor of an extensive range of BIC® products in 17 countries in Sub-Saharan Africa. In addition, we manufacture plastic packaging for major industrial accounts, primarily for the food, cosmetics and oil industries.

Ghana

Led Sales and Marketing team in Accra Ghana for Market Direct Limited with 300 + headcount and revenue over $US60m in 2015 Responsible for distribution and brand building activities for numerous global brands including: Remy Cointreau, Campari, Carlsberg, McDowell's No. 1 Whisky, Becks, Distell Group brands (Nederburg, Savanna Cider, Hunter Dry), , Power Horse, Royal Unibrew (Faxe Beer), Power Malt and many other excellent brands.The Group - a leading consumer food, beverage and personal care brand distribution operation in Ghana and West Africa.Finatrade brings West Africa’s consumer products and agri-commodities to the world, and the world’s consumer products to West Africa. We are a distribution company, which is vertically integrated with the capacity to provide the optimal route-to-market of a wide range of products tailored to the West African consumer and adding value to their daily lives. By making optimal use of our resources we also locally procure ethically sourced agri-commodities destined for local and export markets.

Belgrade Serbia

Founder of Combera Serbia - part of Advantage Smollan network in Europe.Advantage Smollan is the global leader in field marketing and retail services on the international stage and provides retail and technology solutions to organisations seeking to grow their portfolio in the FMCG space.

Cape Town Area, South Africa

Led the sales and distribution function across Southern Africa (South Africa, Namibia, Botswana, Swaziland and Lesotho). Developed a new five year commercial strategy and re-engineered the commercial structure to support the goals and objectives of the organisation.Delivered strong organizational performance through restructured distributor trading terms and significant improvements in field force (headcount 200+) performance as evidenced by increase in retail market penetration by over 50%.

Serbia

Led the 300+ strong Sales and Distribution team for Serbia and Montenegro markets, revenue of US$600 million+. Designed and executed nationwide ‘Hall of Fame’ reward program for sales team which significantly improved distribution, brand visibility and overall field force performance. Delivered continuous operational improvements within the sophisticated direct-to-store distribution model, which serviced 25,000 customers per week.

Tapei, Taiwan

Led the Sales and Trade Marketing function within Taiwan, an integrated part of the Asian market management cluster. Successfully improved the business relationship with our strategic partner, the Mercury Group. Delivered annual operating profit in excess of US$50million.

Sydney, Australia

Directly and indirectly managed business relationships with large key accounts (including Woolworths Australia & Metcash Group) and achieved excellent ‘Top to Top’ business collaboration at executive management and senior buyer level.

Sydney & Perth, Australia

Occupied a number of field marketing, territory representative and area management positions with BAT, starting in an ‘entry level’ sales position and moving through field and area management roles including, Trade Marketing Representative and Area Field Manager roles in Sydney & Perth.

Mba - Master Of Business Administration, International Marketing

Leadership For Results - Executive Program In Singapore, Organizational Leadership

Executive Program undertaken in Singapore with 30 business leaders from around the world.

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General

Master Of Business Administration - Mba, International Business/Trade/Commerce