Quite simply I sell radio advertising. However, any knuckle head can sell radio ads. More specifically I take the time to know and understand my clients business. With that knowledge I can work with them and create an effective advertising campaign that will bring their business to mind when one of our listeners is in need of their product or service. A previous employer once told me that he and any other business should plan on advertising only for as long as they plan to be in business. During my time there his advice proved to be correct. I hope that all my clients come to understand that in good times and bad the most effective way to maintain and grow their business is to keep their name out there. An effective advertising campaign creates "word of mouth" and "word of mouth" is the best advertising!!

I became a member of the team at Opie's in October 2001. My Father had retired and sold his new car franchises for Chevrolet and Buick to Opie's. From the very begining Opie had me in (as the new Opie spokesperson) the advertising so that the public would see the merge as a positive and Sacchi's customers would know they could expect the same service from Opies (genius). During my time there I became the advertising Manager. I learned a boat load working for Opie. The most important thing was that I truly enjoy advertising and creating good, fun and effective ads.

I started washing cars at Sacchi's fresh out of 8th grade graduation.(My father owned the business) Through out highschool I washed cars and checked in freight for the parts departent. After graduation I did a brief stint as a parts counter person and a very brief stint running parts while they found a new Manager. After that I spent a few years as the ASSistant service manager. In 1988 I started in sales. In 1996 I became Sale Manager. My first true introduction to advertising began shortly thereafter as my Father wanted some one other than himself to be in the commercials. My job ended and the realization that I was actually just a tool occured in September 2001 when my Father retired and sold the business and the new owners moved myself and all the other tool North to his dealership in Mckinleyville, CA. :)