Marketing Executive.
CurrentQuite simply I sell radio advertising. However, any knuckle head can sell radio ads. More specifically I take the time to know and understand my clients business. With that knowledge I can work with them and create an effective advertising campaign that will bring their business to mind when one of our listeners is in need of their product or service. A previous employer once told me that he and any other business should plan on advertising only for as long as they plan to be in business. During my time there his advice proved to be correct. I hope that all my clients come to understand that in good times and bad the most effective way to maintain and grow their business is to keep their name out there. An effective advertising campaign creates "word of mouth" and "word of mouth" is the best advertising!!