I was part of the agency's senior management team, tasked with leading the creative department, developing new business strategies, building client relationships and inspiring and delivering world-class creative.While at PG, I led the team to design and execute a successful integrated marketing campaign to sell new season tickets in the new Minnesota Twins outdoor ballpark - Target Field - which won Best of Show in the Midwest Direct Marketing Association ARC Awards in 2010.

Group Creative Director and Director of Business Development for Carlson Marketing Worldwide. I played a consistent role in helping Carlson win and grow new business including: ESPN, Coca-Cola, British Airways, Bank of America, Best Buy, AARP, AOL, Revolution Health and Chase Manhattan Bank. Guest speaker and co-architect of a two-day CRM Summit for The Home Depot, in collaboration with Martha Rogers of Peppers & Rogers, Inc. Lead creative Director on British Airways, Coca-Cola, ESPN, AARP.WEBBIE AWARDS winner for Best Integrated Campaign for AARP in 2006Winning recipient of the Order of The Golden Rose for Revenue Growth on British Airways, presented by Marilyn Carlson Nelson, Chairwoman, CEO and Owner, Carlson Companies.Created brand name and creative strategy for Best Buy's first loyalty program titled: "RewardZone."

Helped build and manage creative services for The Lacek Group's international client business in Asia, Australia, Europe, South America and North America. Hired and directed creative staff in Lacek's Singapore, Sydney and Minneapolis offices. Sourced, directed and collaborated with creative resources in markets where Lacek had international clients: Tokyo, Mexico, Chile, Brazil, Belgium, Switzerland, and Minneapolis. Consulted with international clients on loyalty and direct marketing program strategies, communications planning, creative campaign development and measurement. Concepted and wrote many award-winning, results-driven campaigns in collaboration with creative teams worldwide. Clients: Singapore Airlines, FedEx, Asiana Airlines, All Nippon Airways, The Commonwealth Bank of Australia, Pan Pacific Hotels & Resorts, Lan Chile, Transbrasil, Staples, MCI, Sheraton Luxury Collection, Delta Air Lines, Swissair.

Creative Director assigned to assist agency with merger with Eureka Advertising. Clients: Samsonite, DBS Bank, Saab, Centrepoint Shopping Centre, Yellow Pages, Singapore Crime Prevention.

Senior Copywriter producing award-winning advertising and sales promotion on marquee Japanese brands for work in international markets. Clients: Nikon, Pioneer Car Stereos, Nissan, Terumo Medical Systems, Microsoft.

• Concepting, copywriting and business development for consumer, business tobusiness and non-profit clients• Clients: Ultrawheels In-Line Skates, Shell Point Village Retirement Community,Rudolph’s BBQ

Copywriter. Created award-winning work for Perrier, 3M, Pioneer Car Stereos, DHL, United Fund of Belgium, Honeywell, Lotus Software, Wall Street Journal-Europe, and Nokia. EPICA Awards winner for campaign on 3M Post-It Notes in 8 languages, appearing in 16 European countries. Also played semi-pro baseball for the Belgian Eagles, 1989.