I have a keen understanding of branding, consumer motivation and direct response strategies that deliver results for some of the world's most recognized brands. I have led new business, customer strategy and creative development for advertising and loyalty marketing agencies worldwide, including my own agency, Authentic.I have a proven track record of collaborating with clients and agency teams on customer strategy, account planning, creative development, managing client budgets and hiring talent.Specialties: New business development, retention marketing, loyalty programs, advertising, global consumer marketing, branding & identity, copywriting, interactive media, CRM, guest service programs, employee engagement, environmental sustainability, direct marketing and video production.
Listed skills include Loyalty Programs, Direct Marketing, Advertising, Crm, and 31 others.