Bob Ede is one of the founding directors of Madfrog, the trading name of Bob Ede TV Limited, a Digital Signage company incorporated 27th November 2017. Bob works alongside his daughter Claire, who is a director of the company. Madfrog is rapidly becoming the ‘go-to’ DOOH signage company across the UK’s south coast region, installing and managing digital signage solutions for clients wishing to display information and advertising in their premises.As well as managing DOOH networks - uploading and updating content remotely - Madfrog have a dedicated sales team generating revenue selling advertising airtime on these networks. Madfrog also produce content, benefiting from Bob’s years of experience as director/cameraman/editor for ITV, BBC, C4, C5 on a huge range of broadcast programs. Bob is a graduate of the National Film School, the top film school in the U.K. He worked in mainstream broadcast from 1979 to 2002 and corporate production from 1992 to 2017. He has a talent for story telling and finding novel ways to deliver messages people remember through the power of video. In-house facilities include: 4K & HD cameras, drone, lighting, action and 360 cameras, Avid editing, BCC & Mocha Pro FX, graphics and sound sweetening.