Sales And Marketing Consultant
Current• Charged with developing and executing wine and spirit sales in New Jersey though cold calling, referrals and sales presentations.• Grew business from $1.4 million dollars a year to over $9 million dollars a year over a 15 year period.• Consistently exceeded company expectations with regards to distribution and revenue goals.• Won multiple awards and educational trips for outstanding sales performance from companies such as Diageo, Pernod Ricard, Kobrand and Guarachi Wine Partners.• Worked closely and effectively with retailers and large grocery chains to coordinate advertising, sale programs and social media to spur in store traffic and revenue growth.• Developed strong relationships with key suppliers to develop innovative programming to drive sales and support their brands.• Conducted wine tastings and staff trainings both in stores and at off premise charity events• Proficient in category management for large grocery chains including, store layouts, store resets and display programming.• Crafted and implemented creative merchandising concepts including retail food and wine pairing, consumer giveaways and highly rated wines under $10.
