Brian Platt is a Freelance Writer and CD at Freelance. Colleagues describe him as "They always say hire the people who are so good you're scared they'll take your job. Brian is one of those people. So "be scared" in the best of ways. As an executive Creative Director at Grey, I had the absolute pleasure of working with Brian for several years. Not only is he a funny, smart and talented person, but he's also a funny, smart and talented writer. Brian really can adjust to any tone -- from the emotional heartstrings stuff to comedy, and he does it all with speed and consistency. We worked on clients such as Pringles, Best Buy and NFL together and I was never disappointed. And neither were clients, who loved him as much as i did. I always knew the work was in good hands when it was left with Brian, and i knew he understood how to build a brand. And yeah, he can do crazy magic tricks too. But that's besides the point. Or is it? " and "I had the pleasure of working with Brian for five years at Grey. During the time we worked together I saw him get promoted to Group Creative Director based on a few amazing traits that should be celebrated as well as delivering on huge brand challenges that needed great creative solutions. The traits that should be called out are his hard work, dedication, willingness to put aside ego and get to the right solution to drive business and an ability to connect with his team and his clients regardless of differences of opinions. He's also the guy you want when you need to pull out the extra stops. With him by my side we were able to keep two businesses that were up for pitch -- a tough situation to be in as an incumbent -- yet his ideas and relentless work ethic kept us in the game. And on top of it all he's a joy to work with. "