Brian Mccann Email & Phone Number

Chicago, Il

In this job role, I lead the development of a progressive 3-year roadmap tailored for outdoor retail and automotive clients. My focus lies in orchestrating seamless integrations to power large-scale personalization and elevate real-time customer experiences. Leveraging my expertise, I provide invaluable insights into potential vendors and partners for replacing CMS, DAM, and PIM systems, ensuring optimal performance. I guide data management teams through the replatforming of enterprise data warehouses, driving efficiency and agility. Moreover, I oversee the organization of our consultant team's creative assets and slideware in SharePoint and Templafy, implementing automation to streamline template refinement and asset creation processes.• Designed architectural blueprints of concept designs catering to heterogeneous clientele, bridging the gap between Marketing and IT contributors. • Produced significant reports for vendor scrutiny, pinpointing clients' CDPs, ESPs, DAMs, and CMSs, thereby enlightening core team members and guiding top-tier management. • Directed sales team in endorsing service policies, kickstarting informative campaigns with clients to acquaint them with innovative services, enhancing service value. • Enhanced internal workflows for labeling and circulation of intellectual leadership content, thus elevating user engagement.

Chicago, Illinois, United States

During this job tenure, I spearheaded the development and management of a cutting-edge marketing automation system tailored for a golf booking and payment platform, optimizing customer engagement and conversion rates. Through continuous A/B evaluations, I refined and enhanced the onboarding process for new clients, ensuring seamless integration and maximum satisfaction. Additionally, I devised a scalable content system for an agency, revolutionizing the design and deployment of marketing communications and creative assets across various channels including email, web, and social media platforms, driving brand visibility and engagement to new heights.• Managed the symbiosis of inventory software and email alerts, utilizing advanced logic to bolster revenue and augment reservations. • Revitalized and instituted Salesforce and Pardot symbioses for a healthcare philanthropy. • Boosted member involvement, escalated registrations for premium educational programs, and advocated affiliated services.

Northbrook, Il

My key responsibilities during this job role, I initiated and brought to fruition KemperClub, a vibrant community catering to golf enthusiasts, delivering exclusive events, contests, and deals through a dedicated website, email marketing, and social media channels. By leveraging Salesforce, I meticulously managed client data, crafting custom reports, dashboards, objects, and fields to enhance customer relationships and drive targeted engagement strategies. I synchronized resources and supervised properties, instilling best practices for website management, which encompassed rigorous editing, proofreading, innovative copywriting, and the strategic implementation of SEO tactics, ensuring maximum visibility and impact.• Boosted email database, accumulating 1.5 million subscribers through synchronization of consumer insights from diverse avenues such as myriad email marketing databases, social media platforms, and over 100 golf property POS systems. • Enhanced customer rapport administration via Salesforce, resulting in a broader client portfolio. • Incorporated best strategies in website stewardship for monitored assets, refining virtual visibility and SEO.

Oak Brook, Il

My day-to-day responsibilities during this role include:I led strategic initiatives to direct system architectures, refine data processes, enhance user education, and oversee the transformation of all quad corporate online platforms. A driving force behind the redesign of four corporate websites, I managed the entire lifecycle from design conception through development to ongoing maintenance, ensuring alignment with organizational goals. Additionally, I took charge of content production and curation for the corporate blog, meticulously safeguarding the brand identities of both parent and subsidiary companies. Furthermore, I spearheaded the implementation of Salesforce, providing expert guidance and training to the sales team on utilizing both portable and desktop editions, facilitating seamless operations and maximizing efficiency.• Revamped the entire suite of corporate online platforms, enhancing user experience and aesthetics. • Upheld and preserved the unique identities of parent and subsidiary firms. • Drove projects focusing on Present State IT Analysis and Future State IT Architectural Plans.• Designed an interactive corporate blog, generating content to bolster brand value and interaction.

Bachelor Of Arts - Ba, Teaching Of Spanish

Wset Level 3 Award In Wines

Fr Certificate Granted, The Freelancer'S Workshop