This new business lark. It’s a tough nut to crack, right?But please, get one thing straight; your competitors don’t find things easier because they claim to be more ‘results-focused’, ‘data-driven’ or ‘passionate’. And it’s certainly not down to those awards adorning their reception area either (yawn).They find things easier because they approach business development with intent. From positioning to pitching, it’s given the same focus and attention as any other part of the agency (if not, more).That’s where I come in.If you’re a creative, design or digital agency in the £500K – £1.5M turnover range, I can help you:> Nail your positioning – stand out from the crowd by defining why you exist, what you do and, most importantly, for whom.> Build your pipeline - increase on-profile, new business opportunities by creating a plan and upskilling you (and your team) to deliver it. Consistently.> Take control of the sales process – improve your win rate by separating serious buyers from tyre kickers, running engaging discovery meetings, collaborating with stakeholders and presenting your ideas with gusto.If you're looking to make business development just a little bit easier, give me a shout. I'm always happy to share some thoughts and ideas over a coffee (or something stronger if you need it).You can also use my ‘Agency Business Development Scorecard’ to discover what a high-performing business development function looks like and to uncover if (and why) your new business efforts are falling short. Simply score yourself against 45 statements, divided into three sections, to receive a personalised report: ben-potter.scoreapp.com

Working with agencies in the GYDA network on positioning projects.

I'm an adviser and content contributor to Tanba (The Agency New Business Academy), a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'.

Primarily accountable for business development, I led the charge in building and nurturing relationships with on-profile prospects, qualifying opportunities, briefing teams and pitching, winning high-profile brands such as Agent Provocateur, Dune London, Crabtree & Evelyn, Cath Kidston, Wolseley PLC, The Press Association and TUI.As a board director, I made a significant contribution to agency growth, building a strong understanding of business strategy and the commercial workings of an agency along the way.

Accountable for all aspects of business development, marketing and branding.