•strategic talent branding by elevating client profiles incl. Rachel DeMita, Marco Piemonte, Chloe Flower, Molly Qerim, Yung Miami etc developing & executing dynamic marketing strategies that fuel substantial growth & evolution in talent brands•source impactful brand campaigns & partnerships. cultivate, negotiate, secure + manage robust, innovative, and impactful brand partnerships for clients such as Draft Kings, NBA, NCAA Big 12, Tommy Hilfiger, Betr, Caesars SB, Krug, Ford, Rolex etc. develop & execute robust campaigns creative & social media strategy, consistently achieving impactful results, increased brand visibility & engagement. leverage insights & industry connections to optimize collaborations, achieve growth & market positioning for talent + projects•spearhead development & execution of talent shows, podcasts & collaborations leading to multiple project sales to partners including iHeart, Omaha Productions, ESPN, Paramount, & Draft Kings. develop + execute comprehensive marketing services, including talent booking, sponsorship procurement, & strategic partner alliances resulting in significant audience growth, increased profits & heightened brand recognition & retaining IP ownership•strategic brand consulting expertise by forging impactful partnerships within the industry for distinguished clients including LA Golf Partners, Parfums de Marly, Playback, ARiA, Initio + others•lead negotiations and execution of talent partnership deals, developing and overseeing execution of brand direction and expert guidance on creative marketing strategies & amplification for brand success, surpassing KPI benchmarks & playing pivotal role in achieving substantial capital raises and driving sales at significant profits•proactively cultivating an extensive network + fostering long-term, meaningful relationships within industry. strategically connect to stay abreast of industry trends, access valuable resources, seize collaborative opportunities and build reputation

• led comprehensive brand management of Jennifer Lopez's career on a day-to-day basis, collaborating closely with Ms. Lopez's longstanding manager, Benny Medina. • contributed comprehensive marketing, social media management and brand strategy brand for overall artistic content for all joint ventures (JLo Beauty, DSW, Virigin Voyages), brand partnerships (Coach, Quay) live performances (Grammys, New Years Rockin' Eve, Billboard Music Awards), music videos (Marry Me, In The Morning), photoshoots etc• maintained consistent dialogue with label, agency, studio, and brand partners, ensuring effective communication and collaboration on current and future campaigns and activations for project rollout and execution phases• spearheaded the development and oversight of comprehensive budgets for all marketing projects, ensuring alignment with strategic objectives and optimal resource allocation.• explored brand and product integrations, securing financial contributions within creative projects.• collaborated with Alex Rodriguez under the BRX partnership in exploring and developing entrepreneurial ventures (Hims & Hers, Super Coffee, Goli etc), contributing to the strategic expansion of joint initiatives.• held final approval authority on all talent requests, ensuring alignment with brand and strategic career objectives.

• At the forefront of creative decision-making and strategic initiatives. Orchestrated seamless day-to-day management and artist relations, fostering a collaborative and supportive environment for the creative team• Assumed a leadership role in maintaining the day-to-day operations of the team, ensuring that tasks were executed efficiently and goals were met. This encompassed strategic coordination, content activations, efficient communication, and proactive problem-solving.• Collaborated closely with leadership, Benny Medina, talent and key partners, in exploring and implementing entrepreneurial ventures, further expanding the scope and impact of our collective initiatives

• Spearheaded the organization and scheduling of all meetings, creative sessions, calls, whiteboards, and connections for Benny Medina and MedinaCo.• Accompanied BCM (Benny Medina) to various engagements, including set visits, meetings, productions, tapings, events, ensuring seamless coordination and support.

Elevating Opengate's impact by collaborating with organizational leaders to skyrocket brand recognition and awareness, while amplifying our presence across both traditional and social media landscapes

• Implemented targeted strategies resulting in a 18% increase in engagement over the internship period.• Successfully organized and maintained a content calendar, ensuring consistent and timely posting across platforms.• Utilized analytics tools to assess the performance of social media content, providing actionable insights for continuous improvement.• Collaborated with cross-functional teams to contribute to the planning and execution of a successful social media campaign, resulting in increased brand visibility and engagement.

- Worked as a receptionist and paralegal at my father's matrimonial law firm during college summer.- Shadowed firm partners for a firsthand perspective on matrimonial law as a pre-law student.- Assisted attorneys in preparing for trials, hearings, and closings by performing paralegal duties.- Managed front desk responsibilities, filing and preparing documents, and researching legal issues.