• Leads digital practice for consulting firm that serves nonprofit organizations of all sectors and sizes: works to build and grow bases of support through fundraising, donor and prospect acquisition, membership programs, cultivation and stewardship, advocacy, rapid response opportunities, and mission-based awareness campaigns• Creates and implements specialized content designed to enhance and sustain audiences’ interest, participation and engagement to achieve organizational goals—including mass emails, online advertising, graphical/animated content, donation/action/conversion pages, social media/shareable content, and UX/UI enhancements and templates• Performs comprehensive digital assessments and develops strategic plans to enhance and scale clients’ programs—including audience and message identification, list growth and acquisition, annual and multi-year campaign plans, buildout of CRMs/toolsets/systems and features, and creation of websites• Responsible for development of digital practice, including building and fostering a team of experts and practitioners, business development, and working with the firm’s staff to bring best and emerging digital practices to clients

• Led Drexel’s marketing team: developed and executed Drexel’s comprehensive digital marketing,traditional marketing, and social media efforts; acted as a trusted partner and counsel to theUniversity’s departments, schools, and programs• Dramatically grew, expanded, and professionalized Drexel’s digital content channels:implemented a comprehensive cross-channel content marketing strategy designed to attract andengage key audiences and stakeholders for the University• Worked with internal clients to build disciplined, goal-oriented marketing communications plansthat focus on targeted growth and awareness• Co-led a strategic assessment team focused on identifying and promoting keydifferentiators for Drexel’s colleges and schools

• Developed and instructed yearly course on digital content creation, placing a strong emphasis on the theory and practice of conceptualizing, designing, implementing, and evaluating digital campaigns

• Led digital campaign work for key election and legislative activity at the nation’s largest Democratic-supporting independent entity: created and implemented large-scale campaign plans, budgets, proposals, and strategy documents for electoral campaigns, healthcare campaigns, and large mobilization efforts• Built large and engaged audiences through all aspects of an online digital campaign, including content strategy, interactive and rich media generation, online outreach, large scale advertising, rapid response and advocacy drives, and mobile campaigns• Represented SEIU’s New Media efforts to large internal and external audiences: presented at conferences, trainings, retreats, and key strategy sessions

• Produced and wrote earned media content including blog posts, websites, videos, mass emails, and graphics for major legislative and electoral efforts and around key issues• Used paid media to successfully build and retain large audiences: wrote Facebook and Google ads, created landing pages and produced banner ads• Used data, metrics, analytics, A/B and multivariate testing to develop best practices, analyze messaging, and create a high ROI in all efforts

• Created and executed earned and paid new media plans for progressive, non-profit and corporate clients and campaigns• Produced, wrote, filmed and edited web videos, mini-documentaries and interactive “screencast” presentations

• Worked with Fortune 500 companies, healthcare/pharmaceutical companies, and national advocacy organizations to establish their digital presence: advised clients on the value of performing blogger relations, co-authored blog content, created web-tailored videos, monitored and reported on online conversations, and crafted responses during crisis situations• Performed extensive research and assessments of online communities and coordinated strategic outreach based on key findings• Planned, pitched and executed new media strategies and techniques for demanding clients

• Member of Tech, Policy and Corporate Competition and Healthcare teams, assisting on a multitude of technology, policy and healthcare accounts• Responsible for media outreach, including authoring press releases, pitching stories to reporters, editorial calendar outreach, researching speaking opportunities, and creating media contact lists• Assessed Internet communication trends and provided recommendations to staff