Working as part of Covance Financial Planning and Analysis, Brad is focused on solving complex analytical problems using quantitative approaches with a blend of analytical, mathematical and technical skills. He is tasked with implementing large-scale data ecosystems, and generating insights into business performance for decision-making processes including global forecasts and budgeting.

As a data scientist Brad was a member of the Machine Learning Team, focusing on the application of artificial intelligence and machine learning to business solutions using Amazon Web Services, Python and SAS. Pinnacle serves large and medium clients nationwide as both an Amazon Web Services Partner and a SAS Gold Partner with broad expertise in business intelligence and analytics. Our mission is to empower your organization to analyze and interpret the "mountain of data" that you collect and utilize to improve business outcomes, support decision-making, and enable process improvements – from data management and integration to data visualizations and predictive analytics.

 Founder of consultancy firm focused on market analytics, data science and predictive modelling. Perform analytics and diagnostics using client appropriate tools (R, T-SQL, SSIS, ArcGIS, PowerQuery) to detect, diagnose and deliver solutions using public and private data sources and syndicated research.  Consulting with data visualization, BI design, story-building, and business development needs.

 Served in a multifaceted technical role revolving around performance optimization of a healthcare training networks for over 500 educators via business intelligence, metrics, and incentives design, consulting the National Director.  Gained the buy in for the company’s first ever Business Intelligence environment. Managed the full project life cycle of the selection, design and construction of four SQL Server data marts equipped with dynamic dashboard reporting.  Implemented, automated and provisioned BI ecosystem to transform data from SQL databases, publishing interactive visualizations and dashboards for Key Performance Indicators (KPI) using R, PowerBI, DAX and Power Query. Created a customized company product offering for clients—territory optimization: innovative approaches to alignment and network sizing solutions to calibrate reach, frequency of and execution goals using GIS-based software.  Consulted management and coached junior analysts in design, interpretation and data-driven story-building.

• Led forecast approval board meetings for all pipeline forecasts, bridging marketing and medical and finance • Conducted over 70 forecasts through a collaborative process of data collection, analysis and review for over 30 compounds and a variety of disease states• Created SharePoint sites for Market Research and Forecasting to promote good communication, planning • Directed the first analysis of orals in oncology: compliance and length of therapy using secondary data

• Guided HCP strategy with insights for Alimta and Gemzar using qual and quant market research • Directed HCP and account segmentation, Thought Leader influence studies, and marketplace tracking • Identified as lead consultant for database marketing, statistical analysis, vendor management

• Communication: Collaborated with brand, market research and sales operations leaders to define targeting, sales force sizing and spend strategy across the marketing mix (sales force, programs, direct mail etc.). Awarded in 2004 and promoted in 2005 for process leadership and consensus building. • Marketing Science: Developed statistical marketing mix analysis, including segmentation for Oncology and Neuroscience, supporting Brand Council III, call plan and targeting. • Project Management: Technical project manager in IMS partnership that measured the interaction of brand equity, corporate equality, attitudes and behavior. Project lead of five-person team in “Fix the Foundation” spin-off project. Structured vendor relationships for Marketing Management System intervention data.

• Risk Management: Supported loan portfolio development through analysis of prepayment speeds and other performance tracking reports by market, segment, internal behavior and third-party relationships. • Database Marketing: Created advanced statistical models (Discriminant Analysis, Logistic Regression, CHAID, Neural Networks) using demographic, credit bureau and partnership data. These models more than doubled performance of leads given to sales force • Project Management: Collaborated with vendors to produce statistical models using credit-card transactions. Research identified life events that could lead to a loan offer.