Bradley F. Email & Phone Number

Rochester, New York Area

A leadership role that oversees and manages the daily activities of Rivet and our project teams. I structure and manage project teams, vendors, budgets and schedules. Also, as a team lead, I work with our teams to break down and see the problems in the right way to yield improved results by providing the right objectives and direction so the outcomes can exceed expectations. General Responsibilities:• Ensures that Rivet's everyday activities run smoothly • Oversee and manage the design and development teams • Translate business strategies into design opportunities • Evaluate and refine tools and process to improve efficiency. • Vendor relationship management and recruitment

Rochester Ny

Drive development of digital agency marketing programs for clients of an established privately held business-to-business brand and marketing communications consulting company with up to 100 employees.Direct multiple cross-functional teams of 10-20 professionals to develop digital marketing programs for Catalyst’s premier clients. Plan, coordinate, and guide technical projects ranging from Web-based variable publishing systems to media campaigns to successful and profitable completions. Serve as second to Director of Project Management, Subject Matter Expert (SME) for all technical projects, and lead on projects concerning firm’s two largest clients. Schedule manpower and materials for projects, execute planning and strategy, evaluate work progress, and deal with ongoing challenges including condensed time-frames and budgets. Communicate with clients, internal and external partners, and IT and marketing managers to ensure completion of program deliverables. Train, coach, and mentor project managers and support staff as required.Selected Contributions:Successfully developed and implemented a Variable Digital Publishing (VDP) system for Valvoline Instant Oil Change, Catalyst’s largest client, to enable franchises to customize marketing programs.Adeptly managed firm’s second largest project ever (after Valvoline), acting as Project / Content Manager, Creative Lead, and Digital Producer to produce FirstNiagara.com under six months.Created additional processes and tools to spearhead the project management team to accomplish digital projects more effectively and efficiently.Productively served as Change Agent in breaking down communication barriers between internal and external functional teams and promote increased performances.

Rochester Ny

Provided key project oversight for a leader in software development Web design, Internet services / hosting, e-commerce, and IT placement, currently with more than 200 employees and $7.5M in annual sales.Planned, developed, and coordinated all activities involving production of marketing materials, Internet-based applications, and Web-to-print portals using the XMPie platform and third-party software. Served as primary point of contact for managing projects for Xerox organizations, from conceptual through the sales cycle. Communicated regularly with clients, managers, team members, and technicians to guide day-to-day project activities, assess progress and needs, and prepare reports to executive staff.Selected Contributions:Capably planned, designed, and managed two successful, fully functioning Web-to-print demonstrations that produced new Fortune 500 clients of Xerox, a program still being used.Established broad internal improvements to enhance a centralized process for customer relations management, project estimations, and project management.Acted as Lead Project Manager in developing and executing the Follett Bookstore Web-to-print portal.

Rochester, Ny

Served in key role as Director for a digital provider of business-to-business marketing, advertising, and creative services for small to Fortune 500 companies.Oversaw multiple ongoing projects involving art direction, Web design and development, and internal operations across print and digital media for a diverse array of clients and industries. Ensured on-time production of high-quality design products and strategies in a dynamic, fast-paced environment. Extensively interacted with clients to manage expectations and guarantee satisfaction. Assisted in producing proposals, quotations, and contract documentation.Selected Contributions:Solely planned, developed, implemented, and managed all Web-related projects including vender selection and management.Effectively utilized exceptional dual skills and experience in driving development and design of both print and digital media to maximize new business opportunities.Managed firm’s internal improvements, including hardware to software and establishing a centralized process for customer relations, project estimating, management, and billing.

Rochester Ny

Directed all creative services supporting corporate communication strategies for this Internet design and marketing firm, national supplier of technology solutions for educators, and seller / reseller of 100,000 products.Managed all creative resources and staff. Developed e-commerce sites, Web design, and Internet marketing materials. Interacted with development and customer service staff. Maintained product information for websites. Initiated Web-based e-commerce identity encompassing company logo design and marketing.Selected Contributions:Managed creative development for client projects to ensure conformity to design standards.Cultivated e-commerce initiatives in tandem with creative staff and related departments.Expertly originated new processes and standards to streamline production and enhance efficiencies.

Managed development of Internet marketing materials and led company transition to web-based marketing. Designed creative concepts for corporate and client websites. Functioned as lead designer for all Internet-based projects and primary contact for computer/network issues. Collaborated with account executives, copywriters, and print/development vendors.

Bachelor Of Science, Graphic Design

Activities and Societies: Phi Delta ThetaStudied Techinical Graphic Design, Marketing and Communications.

Highschool Diploma

Activities and Societies: Wrestling (captain) President of Senior ClassGraduated with Honors