Brandon Martinez Email & Phone Number

San Diego, CA

Fountain Valley, CA

• Assisted and collaborated on multiple strategies in the marketing department, including: partnerships, grass roots and event marketing, e-commerce, athlete management, social media, and content production
• Researched, analyzed and reported on marketing strategies, product characteristics, market share and pricing of competitor products; maintaining research databases
• Assisting in multiple fields enabled me to use a self-starter mentality to work under minimal supervision, reprioritize tasks and change pace in order to meet deadlines for multiple projects

Greater San Diego Area

• Lead Brand Ambassador/Merchandiser; managed staff of 5 Brand Ambassadors
• Introduced/launched brand to the local community
• Managed product demonstrations with current and prospective retailers. Provided marketing team with recommendations on new collateral materials to enhance POS and demonstration experience
• Advised management on consumer feedback and suggested improved key messages for consumers and retailers
• Found, organized and managed relative marketing events with the local community in order to educate potential consumers on Kura’s features and benefits

Greater Los Angeles Area

• Assisted and independently managed the execution of local trade shows and special events
• Outlined priorities with supervisor for in-store program activation; discussing product promotions, new products, and price changes
• Managed seasonal merchandising including: setting-up displays, checking daily on special promotions, observing customer reaction to special promotions; forwarding observations to management
• Responsible for in-store staff training and responding to special requests
• Helped train new 2015 Sales interns
• Brand Ambassador and special event staff

Bachelor Of Business Administration (B.B.A.), Business Administration, Professional Sales And Marketing

Activities and Societies: Sigma Alpha Epsilon

Bachelor Of Business Administration (B.B.A.), Marketing, Junior

I had the opportunity to study abroad in Madrid during my second semester of my junior year. • Studied coursework in Spanish/European.