As a senior product designer with Studio Lekker, I specialize in creating impactful, user-centered digital experiences for diverse client projects. With a focus on agile, scalable solutions, I bring expertise in design systems, service design thinking, and accessibility to build cohesive, innovative products that align with user needs and business goals.For over four years, I have been a product designer for a digital learning platform developed for a leading global management consulting firm. Key project highlights include:• Rapid Upskilling: Quickly gained expertise in SCORM-compliant authoring tools, evaluating third-party content and sharing knowledge through tutorials and office hours.• Design System Creation: Leveraged authoring tool expertise to establish foundational design systems, creating a comprehensive library of templates, tools, and resources to support rapid scaling and standardization across client offerings.• Cross-functional Collaboration: Led an initiative with product managers and program leads to address over 50 improvement requests, resulting in high-impact features like graded assessments, scenario-based storytelling, and branching scenarios. These innovations shaped future templates and boosted user engagement.• Design Lead for Self-Service Microsite: Led design for a self-service microsite, enabling internal teams to quickly browse and request digital-only learning programs tailored for smaller cohorts, streamlined production, and reduced costs. Responsibilities spanned user research, service blueprinting, and experience design within an agile team.• Accessibility Leadership: Conducted an accessibility audit and established guidelines for evaluating brand imagery, setting clear criteria for alternate text and promoting inclusive design practices across all offerings.

As a founding member, I led brand and design development for Switzerland's first ready-to-drink (RTD) brand.

Spearheaded product design for Smith + Crown’s blockchain intelligence platform, SCI, articulating experience principles and translating to a consistent design language across the platform. Directed a design team on several crypto-based consulting projects as well as publishing bi-monthly research reports.

Lead design within a development team for large-scale transit platforms for contactless payments for the MTA in New York and the MBTA in Boston, concepting and creating design systems for digital touchpoints such as webbased applications, kiosks, card readers, and mobile products.

Joined the Cadillac team to help complete the redesign of Cadillac’s new responsive website. Tasked with concepting and art direction of special racing and innovation pages within the website.

Creative member of a multidisciplinary front-end innovation team that delivered client-ownable products and innovative business models to address the shifting consumer behaviors of today and tomorrow.• Involved as a project lead from research and strategy phases of development through to creative execution• Created lo-fi prototypes and stimuli to quickly validate hypotheses and use cases within focus groups• Established design principles and visual direction for hi-fi prototypes• Crafted client presentations with strategic storytelling and visualizing complex concepts • Managed and mentored junior team members

Digital art direction for some of the world’s most recognized brands, developing campaign platforms for interactive experiences to come to life across an ecosystem of digital touchpoints.• Responsible for rapid mock-ups of websites and digital extensions for new business pitches• Worked closely with development team to launch websites and campaign componentsClients included: Chase Private Client, JPMorgan Chase & Co, Chase Consumer Banking, Intel, Chevron, Verizon

Creative marketing lead in charge of executing art direction and design production for integrated marketing campaigns, brand development and product development. Performs a key role in brand strategy and creative concepting, leveraging drawing, illustration and design skills for client presentations and pitching new accounts.• Managed many facets of ALO Drink campaign for ALOtones®, music crafted for each flavor—inside every bottle, which generated +85K brand interactions and garnered several beverage innovation awards• Developed content strategy for social and digital properties, art directed and managed production roll-out across multiple platforms for ALO Drink brand• Spearheaded the development of ZOTIKO Water, a premium electrolyte water brand, including brand identity, style guide, brand book, product design, brand imagery, brand communications, responsive website, social platform, marketing and creative campaign for product launchClients: ALO Drink, Uniqlo, Hawke&Co, La Guardia Airport Tourism, New York College of Health Professions

Marketing director and creative communications lead for national luxury frame and mirror brand with hospitality focus in charge of developing marketing plan and media strategy to support national sales initiatives.• Responsible for brand development, website redesign, sales collateral and managing visual assets• Managed annual tradeshow presence, including strategy, booth concept, design and event logistics for large scale tradeshows such as HD Expo: Las Vegas, BDNY and ICFF• Developed and produced creative for advertising campaign to connect with hospitality designers and buyers• Created email newsletter to market upcoming tradeshows, new products and industry news

• Managed several key frame and mirror accounts including: Abercrombie & Fitch, Ethan Allen, Victoria’s Secret, Maya Romanoff and F. Schumacher & Co.• Coordinated manufacturing production schedules and work flow of product between several departments • Managed and developed first flash sale ventures, defined internal processes, developed products from excess inventory for sites including One Kings Lane and Gilt Groupe• Exceeded first year flash sales goal of $400K, hired and trained manager for newly created division in order to focus on directing marketing initiatives

Assisted VP of Sales with project management of large accounts by streamlining production processes resulting in the increase of on-time fulfillment. Promoted to managing national accounts and reporting to the President after VP took over Hospitality Sales.

· Primary creative designer developing original screen print designs for apparel in an art department of 9 artists · Responsible for the training and mentoring junior artists· Managed color quality control, calibrated printers and coordinated custom swatch libraries with spot-on color printing · Implemented advanced Illustrator and Photoshop techniques to improve design and production processes and work flow

· Developed design layouts and advertising for audio book titles and prepared files for proofing and offset printing