Principal
CurrentI help Fortune 500 and startup enterprises create products and services that are simple, memorable, and drive measurable results.Past projects include:+ Vision and strategy for a new framework to transform PayPal's comprehension and relevance+ Operations consulting to integrate Clorox’s ERP, CRM, HRM, and CMS systems+ Experience design of Virgin America’s next generation inflight entertainment/amenities ecosystem+ Principal research and analysis to redesign Chase’s entire online banking platform+ Digital healthcare community vision and strategy work for Kaiser Permanente+ Strategy and experience design work to launch TIAA-CREF’s online bank+ Customer and audience strategic planning for Sunkist and RMS+ Redesign of Lifefactory’s online acquisition funnel, yielding +200% increases in traffic and conversions, and 80% decreases in costs