Develop and present weekly reports to help optimize $200M+ in yearly Dunkin’ digital and traditional media spend across channels, audiences, and formatsBuild and deliver seasonal campaign reports to clients that are shared with 5,000+ Dunkin’ franchise owners, use insights to inform upcoming media strategy across full funnelAssist in Publicis Groupe becoming agency of record for all Inspire brands due to proof of Dunkin’s established data first strategy, proprietary audience work, and strong client-agency relationshipsDesign attitudinal studies across 5+ vendors to accurately measure behavioral key performance indicatorsSet up and manage learning agendas to ensure iRobot is constantly testing and improving digital marketingDirect and scope project with assistance from offshore team to deliver Tableau dashboard for iRobot clients used in recurring reportingDevelop forecasting model to predict marketing performance and level expectations with iRobot shareholders and internal cross-functional teamsAdvocate for clients by managing relationships with analytics vendors to be first to market with new opportunitiesManage team members in Boston, India, Argentina, and Costa Rica by training and effectively communicating across time zones