Strategic SEM Leadership: Steered the company's SEM strategy in collaboration with top management, aligning with overarching business goals. Implemented innovative tactics that led to a measurable increase in campaign effectiveness and ROI.● Operational Process Optimization: Revolutionized operational processes, enhancing team efficiency by 30% through the adoption of new technologies and streamlined workflows.● Client Relationship Excellence: Cultivated and maintained strong relationships with key clients, resulting in a 25% increase in client retention and a notable improvement in client satisfaction scores.● Financial Strategy and Management: Oversaw budgeting and resource allocation, achieving a 20% reduction in costs without compromising on campaign quality or effectiveness.● Team Leadership and Development: Built and led a team of 13 SEM specialists, fostering a culture of continuous learning and professional growth. Manage 23 diverse projects, consistently meeting or exceeding project goals and deadlines.● Innovative Campaign Management: Successfully launched and managed multiple high-profile SEM campaigns, driving significant improvements in traffic, user engagement, and conversion rates.

Elite-App.com - Platforms: Google Ads - Scope of Work: Spearheaded the creation and deployment of Google Ads campaigns tailored to target specific audience segments. Instituted analytics tracking mechanisms to gauge campaign performance and user interaction, leading to actionable insights. Conducted a comprehensive User Experience (UX) overhaul to enhance site functionality and user engagement.LocalRentalsDFW.com - Platforms: Custom Platform - Scope of Work: Orchestrated the complete design and administration of a custom-built rental platform, ensuring a seamless user experience and efficient backend functionalities. Worked on scalable solutions to manage high volumes of rental listings and user profiles.HospedarYa.com - Platforms: Custom Platform - Scope of Work: Designed and administered a robust custom hosting platform. Took charge of the architecture to support various hosting plans, integrated billing solutions, and ensured security protocols, resulting in an efficient and secure user experience.IISHOExpress.com - Platforms: Google Ads - Scope of Work: Conducted a deep dive into existing Google Ads campaigns to identify inefficiencies and areas for improvement. Led a complete restructuring of Google Ads strategies, refining targeting parameters, and budget allocation. Simultaneously carried out a UX redesign aimed at enhancing user navigation and increasing conversion rates.Reporting and Presentations: Delivered bi-weekly, monthly, and quarterly reports highlighting key performance indicators, contributing to transparent and informed decision-making.

As Associate Director of Paid Search at WorkReduce, I wore multiple hats from Jan 2022 to Feb 2023. Working remotely from New York, I was not only a strategy consultant but also a leader and talent scout.Internal LeadershipI played a pivotal role in optimizing Paid Search strategies. My insights helped refine our approaches, ensuring alignment with the company's objectives. I acted as a key figure in Paid Search communication, mentoring team members and sharing valuable insights.Talent ScoutingI extended my role to WorkReduce Talent Acquisition as a Technical Interviewer, ensuring we hired the right expertise in Paid Search. -Key ProjectsNickelodeon- Tenure: Nov-Dec 2022- Managed Paid Search and YouTube channels, implemented process improvements. IKEA USA- Tenure: Apr-Dec 2022- Managed Paid Search, focused on ad copy, ROAS pacing, and reporting.Pernod Ricard- Tenure: Aug-Nov 2022- Led campaign builds, produced optimization reports.T. Rowe Price- Tenure: Jan-Aug 2022- Complete LOB account restructure.These roles required a balance of technical skill, leadership, and strategic thinking. My experience at WorkReduce exemplifies my ability to meet complex challenges in the fast-paced digital marketing landscape. Feel free to connect for collaboration opportunities.

GroupM - Wavemaker Tenure: January 2022 - December 2022 Roles: Associate Director/Optimization Specialist - Paid Search/YouTube - Platforms Used: Google Ads, Microsoft Ads & YouTube - Accomplishments: Spearheaded optimization reports and implemented significant process enhancements.Nickelodeon Tenure: November 2022 - December 2022 Roles: Associate Director/Optimization Specialist - Paid Search/YouTube - Platforms Used: Google Ads & YouTube - Accomplishments: Oversaw optimization reporting and initiated key process improvements.IKEA USATenure: April 2022 - December 2022 Roles: Associate Director/Optimization Specialist - Paid Search - Platforms Used: Google Ads, Microsoft Ads, & Skai - Accomplishments: Executed ad copy optimizations, managed ROAS pacing, and delivered comprehensive reports.This updated version reflects the corrected timeframes for your roles at Nickelodeon and IKEA USA.Pernod RicardTenure: August 2022 - November 2022 Roles: Associate Director/Optimization Specialist - Paid Search - Platforms Used: Google Ads & SA360 - Accomplishments: Led campaign builds and produced detailed optimization reports.T. Rowe Price Tenure: January 2022 - August 2022 Roles: Associate Director/Optimization Specialist - Paid Search - Platforms Used: Google Ads, Microsoft Ads, & MarinOne - Accomplishments: Successfully restructured complete Line of Business (LOB) accounts. Communication and Reporting: - Bi-Weekly, Monthly, and Quarterly Business Reviews (QBRs)

SEO & SEM Strategy: Orchestrated and executed cutting-edge Search Engine Optimization and Search Engine Marketing plans, driving increased website traffic and conversion rates.Content Strategy: Initiated and managed a content farm, focusing on high-quality blog content that not only enhanced SEO rankings but also positioned the brand as an industry thought leader.Google Ads Management: Administered comprehensive Google Ads strategies, optimizing campaigns for better performance and higher ROI. Conducted A/B tests to continuously refine ad copy, keywords, and budget allocations.Team Leadership: Effectively led a multidisciplinary team comprised of writers, graphic designers, and developers. Fostered a collaborative work environment that emphasized skill development and project ownership, resulting in consistent deliverables that met or exceeded company benchmarks.

strategy, setting actionable KPIs and metrics to measure success, thereby driving both online presence and organizational expansion.Digital Content Management: Oversaw the formulation and execution of a well-integrated content strategy, ensuring alignment with the organization's mission and target audience needs. Enhanced digital visibility through SEO-friendly articles, blog posts, and social media.WordPress Optimization & UX: Managed and optimized the WordPress site, focusing on speed, responsiveness, and usability. Implemented UI/UX best practices to enhance the customer journey and increase conversion rates.Nonprofit Google Ads Campaign: Administered a $10,000 per month Google Ads Grant PPC campaign tailored for non-profits. Focused on ROI-driven approaches to maximize outreach, engagement, and mission-driven results.

Director of Digital Professional Services December 2016 - October 2020 MarketingWebAnalytics.com | Dallas, TX (Remote)In my role as Director of Digital Professional Services, I was instrumental in spearheading the company's digital strategy, focusing primarily on Google Ads and Search Engine Marketing (SEM). Leadership & Team ManagementI led a high-performing team dedicated to building comprehensive digital solutions tailored to client needs. By fostering a culture of continuous improvement and innovation, we successfully implemented cutting-edge digital strategies that drove measurable ROI.Google Ads & SEM ExpertiseI personally managed an extensive portfolio of Google Ads accounts for our clients, ensuring optimal campaign performance. Utilizing advanced analytics and data-driven strategies, we consistently exceeded key performance indicators.Solution DevelopmentUnder my leadership, we conceptualized, developed, and rolled out proprietary solutions that reinforced MarketingWebAnalytics.com's position as an industry leader. I was responsible for the end-to-end process, from ideation to market launch, ensuring our solutions met the highest standards for quality and effectiveness.By harmonizing team efforts, leveraging data-driven insights, and developing market-leading solutions, I substantially contributed to our clients' digital success and the overall growth of MarketingWebAnalytics.com.

- Lead Business Analyst: Spearheaded the analysis of company operations to identify areas for improvement and growth. - Innovation in Service Offerings: Orchestrated the development and launch of new services to meet market demands.- Strategic Pricing & Scheduling: Implemented pricing strategies to optimize profitability, alongside efficient scheduling methods.- Competitive Intelligence: Conducted in-depth research on competitors to inform strategic online marketing initiatives.- Operational Efficiency: Streamlined business processes, achieving both time savings and revenue generation.- Data-Driven Reporting: Customized reports generated from raw database data for actionable insights.- Resource Management: Oversaw equipment acquisition and setup, ensuring optimal operations.- Digital Presence Management: Maintained and enhanced Green Scene Home Inspections' online profile.- Exponential Online Growth: Drove an 85% YoY increase in online customer engagement.- SEO Excellence: Achieved top organic placement on Google for multiple high-volume Dallas-based search terms, including over 200 search queries.- Client Review Strategy: Instituted an online review process, capturing feedback from an average of 11% of clients.- Reputation Management: Secured the title of DFW's most-reviewed inspection company through strategic initiatives.- Google AdWords Expert: Managed and optimized Google AdWords campaigns for maximum ROI.- WordPress Management: Served as the primary WordPress Developer and Administrator, managing website content and structure.- Google Analytics Oversight: Administered Google Analytics, focusing on tracking, reporting, and data interpretation.

Specialized in the delivery of implementation projects and comprehensive project management, while also offering robust support in the practice development for FieldAware implementation services.Project Management-Resource Optimization: Efficiently operated within budget and time constraints, consistently achieving elevated levels of client satisfaction.-Multi-Project Coordination: Expertly juggled multiple project timelines and client relationships, ensuring seamless execution and delivery.-Proactive Problem-Solving: Forecasted and promptly addressed client issues, escalating complications for timely resolution as necessary.Technical Expertise-Solution Development: Piloted and refined FieldAware implementation strategies tailored to specific client needs.-Business Alignment: Demonstrated a deep understanding of each engagement in the context of the client's overall business strategy.-Quality Assurance: Ensured all deliverables met or surpassed client expectations by implementing rigorous quality control measures.-Tool & Process Innovation: Created specialized tools and methodologies to streamline the practice development and project management processes.-Service Customization: Aided in the selection and adaptation of techniques, methodologies, and tools to fit the services rendered.Practice Development-Proposal & Engagement Letters: Aided in the creation of compelling proposals and customized engagement letters to secure new opportunities.-Firm Marketing: Actively participated in internal marketing initiatives to promote service offerings and cultivate client relationships.

Website Optimization: Enhanced Utility Connect's WordPress platform, achieving a 300% reduction in average page load times for improved user experience.IT Collaboration: Collaboratively supported the IT department in successfully completing web-based initiatives, contributing technical expertise and strategic guidance.Analytics & User Engagement: Installed and managed Google Analytics to inform adjustments to the website, resulting in a notable decrease in Bounce Rate. Integrated chat management features to elevate Conversion Rates.Executive Consultation: Worked closely with the CEO and COO to translate their strategic visions into tangible online content, overseeing both the editing and expansion of the organization's digital presence.

Search Engine Optimization (SEO): Expertise in leveraging organic search strategies to increase website visibility, drive traffic, and enhance user engagement.Internet Analytics & Reporting: Proficient in gathering, analyzing, and interpreting web analytics data to inform business decisions and optimize digital performance.Data Mining & Analysis: Advanced skills in extracting valuable insights from large datasets to inform strategic decision-making and problem-solving efforts.Business IT Process Implementation: Accomplished in designing and rolling out streamlined IT processes that contribute to operational efficiency and business growth.Mobile Web Development: Skilled in crafting mobile-responsive web solutions that deliver an optimal user experience across various devices.Project Management: Adept at overseeing projects from conception through completion, ensuring timely delivery, adherence to quality standards, and alignment with business objectives.

Revenue Management: Directed daily store operations with an impressive throughput of $45,000, contributing to an annual revenue stream of $15 million. Implemented strategies to optimize profitability and sales performance.Corporate Strategy Consultation: Acted as a liaison between the store and corporate level, providing invaluable insights for national information systems enhancements that positively impacted operational efficiency.Inventory & Audit: Conducted meticulous weekly audits, overseeing item-level inventory evaluations encompassing $100,000 in store merchandise, to ensure accountability and prevent discrepancies.Shrinkage Control: Successfully maintained shrink rates below company benchmarks through stringent loss prevention strategies, regular audits, and staff training.Team Development: Spearheaded the hiring and training initiatives, nurturing a competent team that was well-equipped with the skills needed to meet company objectives.Environmental Compliance: Upheld stringent environmental practices, adhering to both company and legal standards to maintain a sustainable and compliant operation.Sales Excellence: Consistently met and often exceeded company sales goals, with achievements placing the store in the top 1% of company-wide performances on multiple occasions.