Brandy A. Smith Email & Phone Number

Ooltewah, Tn, Us

Houston, Texas, Us

• Highly autonomous leader whose organizational skills allow her to lead in design, strategy and research• Built out design strategy, design research, and design practices within the company• Implemented a multi-functional research repository• Implemented and negotiated contracts for research and design tools for the UX team• Created and maintained budgets for the UX design team• Established both qualitative and quantitative research programs that stretched across departments and funneled numerous channels into a research repository• Built out a User Experience practice • Led full cycle discovery at the company in order to best identify the problem statement and chart a clear path forward• Owned several cross-team projects that integrated with the UX team roadmap while managing the research and design calendar• Partnered with Product, Development, co-running research techniques and analyzing finding to inform potential changes• Socialized learnings within the company, while educating on best practices and enhancing understanding• Independently explored various approaches to different problems, utilizing the best design thinking practices• Led Workshops that considered both user and business needs to identify opportunities to shape new products and solutions• Architects plans that account for design risks as well as design debt• Experience in building out design libraries• Collaborated across departments and work-streams to learn from a diversity of experience• Built year long UX mentorship programs, as well as a corporate wide internship program

Ga, Us

Cultivated client relationships and supervised new businessefforts, outreach, and implementationDirected UX efforts from discovery to deploymentFocused on visual design and strategy but worked on all steps ofthe design processLed projects utilizing Augmented Reality, Virtual Reality andmassive e-commerce applicationsIdeated and implemented new technology solutions for largescalee-commerceIntegrated vast swaths of data into high-performance mobileapplications for IOS and AndroidExpertise in taxonomy particularly related to productcategorization and groupingsTranslated analytics, eye-tracking, competitive research andsales data into actionable design strategyProjects in e-commerce (Shopify, Big Commerce, Magento 2,etc), SASS, & game design

Cleveland, Tn, Us

• Built and managed cross-disciplinary teams to create rich award-winning experiences for consumers across 12 brands• Consistently led firm's communication & presentation efforts with client-side C-level executives that facilitated strong project management and prioritized client's strategic goals• Oversaw creative direction & strategy for both traditional & digital media• Directed creative management and developed a strong incentive-based working environment that achieved average project profit margins of 31%• Managed a multi-million dollar budget allocated to various resources• Negotiated vendor contracts and relationships• Extensive experience in e-commerce & Fintech design andstrategy• Designed extensively for UX, Visual Design and Branding needs

Cleveland, Tn, Us

• Managed marketing, creative and UX groups with a focus on team building and creative culture• Focused on user-based holistic approaches to data-driven design• Expertise in taxonomy particularly related to product categorization and groupings• Translates analytics, eye-tracking, competitive research, & salesdata into actionable design strategy• Created low and hi-fidelity wireframe mock-ups• Followed best user experience and web development practices• Creation and implementation of responsive e-commercewebsites (Shopify), mobile apps, and software• Digital content strategy and development UX, Visual & Brand Identity Design• Led front-end & CMS implementations and data migration during product launches• Increased revenue across brands

Designed materials for 9 plus brandsWorked in Adobe Creative Suite to design materials for digitaland print mediumsUX design, visual design, print design & brand identity design• Worked on key partnerships with LSU, New Orleans Saints, L.A. Dodgers, The Angels, Chicago Black Hawks, Chicago Bulls, Home Depot, The San Diego Zoo, Legoland, and Susan G. Komen• Led UX teams and design during launch of primary website• Created low & hi-fidelity wireframe mockups• Translated deep data into actionable design

• UX design, visual design, illustration, photographic editing• Produced digital and print materials for Home Depot, GE Money, Linens & Things, Bed, Bath & Beyond, Rush Card, Design Center, and Nascar• Worked with stakeholders and agency management to create timely and effective deliverables

Nashville, Tn, Us

• Worked on packaging and illustration for new product launches • Produced and managed marketing campaign materials for the iPhone

Bachelor Of Arts (B.A.), Hci, Web Design

Bachelor Of Applied Science (B.A.Sc.)