Bradley Robinson Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

* Established global multichannel journey experience strategy, best practices and technical solutions to support all marketing teams worldwide resulting in over $1.3B in pipe generation per year. Coordinated cross company journey development and launch of a new universal journey.* Directed ‘Dynamic Email Engine’ program, the global demand generation email platform which takes event scan and web data and, via AI, determines a recipient’s product interests immediately before email send, mapping the most relevant & engaging content offers available. Received two U.S. patents for inventions created as part of this worldwide program.* Leverage emerging email technologies to develop and deliver email toolsets for use by local teams to execute world class, pipe generating email programs.* Deployed the field marketing events management platform (Splash) allowing self service creation of landing pages and emails for executive dinners, round tables and small events <250 attendees.* Launched the Email Design System, a universal modular email design component library to standardize demand gen and webinar email frameworks.* Analyze engagement traffic to make data-driven recommendations on content strategy, creation and email audience targeting based on engagement by persona, product interest or industry

San Francisco, California, Us

* Direct email marketing strategy for Corporate Marketing utilizing Salesforce Marketing Cloud (ExactTarget) to deliver personalized one to one email experiences* Converted static content email program to a fully dynamic content model where offers are matched to email recipients based on recent interactions with the company via events, website or offsite behaviors.* Quadrupled pipe generation creation using email as a tactic in first three years.* Created email demand generation programs for both new funnel acquisition and to influence and move existing opportunities farther down the pipe* Managed email retention program designed to keep email subscribers engaged while uncovering millions of dollars in untapped sales funnel in dormant email lists* Architected fully dynamic email system for user conference follow up where offers in email aligned to what actual sessions the subscriber actually attended onsite

Vallejo, California, Us

• Architected web infrastructure build-out plan and conducted C-level executive team briefings to gain support and funding. Directly implemented web infrastructure rollout, lead scoring, email marketing, Salesforce.com lead capture and changes to company processes to further automate lead management.• Lead the web engineering team as software architect and development director to build new web properties and make site enhancements. Manage version releases and launch schedules for all engineering team projects.• Manage company online marketing presence from landing page design to enhancements to existing web site architecture. Proposed new marketing campaigns for SEM and enhanced existing online programs to increase lead volume.• Manage video film & photo shoots, editing and final production of all publicly facing video content. Acted as producer for HGTV reality TV episode focusing on Blu Homes’ construction.• Expanded events program to double the lead volume and number of events while hitting cost per lead goals. Established per-event ROI and budget metrics to track prospects from lead creation to opportunity win. Personally executed all large trade show presences.• Developed retail marketing technologies allowing show home and factory visitors self-guided tours using iOS iBeacon technology to send marketing and product content relating to their specific geo-location.

San Mateo, Ca, Us

~~ Field Marketing ~~• Managed all marketing aspects of company retail mall kiosk presence from merchandising to sales tools used for lead generation• Conducted in-field research and analysis of gaps in sales team’s skill set and tools• Created new field sales tool sets (both on and offline) to enable independent sales lead generation with the goal of building personal business referral networks for each sales rep~~ Events Management ~~• Managed the corporate events team to plan and execute 200+ events per year resulting in over $9M in direct revenue. Events ranged from large format trade show, street fairs, and concert series to elegant customer appreciation receptions and internal company celebrations.• Designed and executed company strategy to expand national events footprint to use non-employee event ambassadors for increased lead acquisition without sacrificing brand integrity or market messaging. Tripled lead creation via events as a direct result of this program.• Personally executed the largest company events each year covering all aspects of trade show management: company positioning, product marketing, booth design and construction, technical demo setup, AV setup, shipping and staffing.

San Mateo, Ca, Us

• Led a team of world-class developers to transform solarcity.com from a static content web site to a dynamic content and lead generating engine.• Integrated Salesforce.com CRM with Salesforce Marketing Cloud (ExactTarget) email marketing to automate sales processes and shorten the time of sale from lead creation to contract signing.• Worked with Promotions team to devise new and impactful web-based lead generating campaigns then turned concepts into actual emails, landing pages and videos.• Connected email drip campaigns, web landing pages and Salesforce.com to allow leads and opportunities to directly edit and update their Salesforce.com records—providing invaluable information and data to sales to accelerate deals down the pipeline in an automated manner.• Conducted site SEO optimization on specific high-value content pages to raise company natural search rankings. Ranked number two in Google search results on the most sought after industry keyword search of ‘solar panels’ six months after initiative began.• Managed SEM advertising campaigns and budgets to deliver one of the highest lead volumes to the sales team via landing pages and microsites designed to appear localized based on user IP address location.• Designed and launched affiliate program web services allowing non-customers to market SolarCity and pass leads to be paid upon conversion to a customer. Directed four independent engineering teams over three months of development resulting in the industry’s largest affiliate based network marketing program.• Architected web development platform, development processes, workflow processes, and lead creation integrations with internal & external software systems.• Developed and managed ten standalone microsites on vanity domains to further expand the lead generation footprint across the web.

Redwood City, California, Us

~~ Trade Shows & Corporate Events ~~• Oversaw all aspects of company trade show and events program including direct management of twenty one annual events with a $900k budget. 70% of events were internationally executed.• Managed and trained show staff team of 20-50 employees per show to execute each event and deliver highly technical product demonstrations of the highest quality.• Managed entire show execution process from gathering stakeholders to deliver final messaging, creating show promotion to drive booth traffic, oversaw booth construction and technical demo equipment setup teams, and sourced and hired booth talent and presenters.• Managed and planned $2M corporate marketing budget including forecasting of all marketing program expenses, and capital equipment requirements.~~ Web Development & Brand Management ~~• Conducted company-wide rebranding initiative to be completed ahead of stock market IPO. Spearheaded complete branding overhaul touching all corners of the company business.• Led web developer consultants and outside agency to launch new web presence in alignment with company IPO and new brand positioning. • Managed all aspects of site technical development and graphic design while delivering functionality outside original scope of projects within original budgets.• Managed company-wide creative services bureau delivering brand-compliant designs including: graphic design, video production and editing, flash animations, product industrial design, interior design of visitor center and offices, software interfaces, trade show graphics and photo shoots.

Milpitas, Ca, Us

• Managed all aspects of field and channel marketing programs across the region including remotely managing six regional country marketing managers covering India, Asia & Latin America• Approved country-level field marketing programs and budgets in line with strategic sales and funnel targets. Conducted ROI analysis on marketing funds invested relative to amount of sales funnel generation and deals won.• Created region-wide field marketing programs for local execution to create single brand and campaign cohesion. Programs covered all main operating languages in the region including Mandarin, Hangul, Spanish, Portuguese and English.• Acted as Asia-Pacific Salesforce.com administrator. Wrote user training manuals and conducted in-country training and rollouts of Salesforce.com to staff in Australia, China, India, Singapore and South Korea with a focus on the Leads, Opportunity and Campaign objects.

Ba, Political Science

Education record

Education record