Brenda B. Email and Phone Number
Brenda B. personal email
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If you need a creative force who combines imagination with operational rigor, let's connect!Throughout my career, I've honed my skills in:• Providing strategic leadership across marketing and operations• Conducting comprehensive analysis to fuel innovative solutions• Empowering high-performing teams through clear communication and inclusive leadership• Turning vision into measurable impact through cross-functional execution• Developing compelling integrated marketing campaigns across multiple channelsWith nearly two decades of experience spanning account service in marketing agencies and client-side leadership, I have worked with marquee CPG brands and startups alike. I am passionate about merging the scrappiness and inventiveness of small businesses with the process and professionalism of Fortune 500 companies to drive meaningful impact for mission-driven organizations.My Clifton StrengthsFinder talents are Achiever, Responsibility, Strategic, Learner, and Intellection. This means I have a strong internal drive that motivates me to get things done; I have a deep feeling of ownership in my work; I quickly weigh alternatives and strategically decide the best course of action; and I learn information quickly and challenge myself to continually learn more. I excel at building trusted relationships with teammates and clients. I'm happiest when I get the chance to think strategically and also roll up my sleeves to get the work done.As Chief of Staff at Proxxy, I am dedicated to providing operational and strategic support to empower organizations in achieving their goals.Let’s talk about how I can contribute my strengths to propel your organization's mission.Areas of Expertise: Integrated Marketing Campaigns | Multimedia Content Strategy | Public Relations | Data-Driven Marketing | Consumer Insights | Strategic Partnerships | Agency/Vendor Management | Brand Strategy | B2B Marketing | Go-to-Market Execution | Campaign Development | Branding Alignment | Product Marketing | Team Leadership | Data Analysis | Budget Management | Financial Forecasting | Cross-Functional Collaboration | Client Relationship Management | Resource Allocation | Strategic Planning | Public Speaking
Proxxy
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Chief Of StaffProxxy Aug 2024 - PresentAs Chief of Staff at Proxxy, I provide expert operational and strategic support to clients, helping them streamline their operations and achieve their organizational goals. My role includes:• Client Partnership: Collaborating closely with clients to understand their unique challenges and objectives, ensuring tailored solutions that drive efficiency and growth.• Strategic Initiative Execution: Leading the implementation of key initiatives, translating strategic plans into actionable steps, and fostering a culture of accountability and innovation.• Operational Excellence: Establishing and optimizing processes that enhance productivity and facilitate seamless communication across teams.• Project Management: Overseeing special projects and initiatives, ensuring alignment with client goals and delivering measurable results.• Stakeholder Engagement: Building and maintaining strong relationships with key stakeholders to support strategic objectives and enhance client satisfaction.I am excited to leverage my extensive experience in operations and strategic leadership to empower our clients and drive their success.
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Board Member & Strategic AdvisorLakewood Brewing Company, Llc Apr 2023 - PresentGarland, Texas, United StatesAs a member of the Board, I provide strategic leadership and oversight to drive continued growth and innovation:• Guide brand strategy and integrated marketing initiatives• Advise on business direction, financial planning, and operational efficiency• Contribute to growth plans and strategic priorities• Nurture key stakeholder relationships -
Co-Founder, Chief Brand Officer, Chief Strategy OfficerLakewood Brewing Company, Llc Feb 2012 - Apr 2023Garland, Texas, United StatesAs a co-founder, I played a pivotal role in establishing and growing Lakewood Brewing Company into a leading craft brewery, overseeing strategic initiatives across branding, operations, and team development.• Brand Development: Crafted and executed a comprehensive brand strategy that positioned our flagship product as a market leader, driving significant brand recognition and loyalty.• Operational Leadership: Scaled operations from a small startup to a thriving business, leading cross-functional teams and optimizing processes to support growth.• Strategic Partnerships: Cultivated relationships with distributors and key stakeholders, enhancing market presence and driving revenue growth.• Innovative Marketing: Directed integrated marketing campaigns that effectively communicated our brand story and engaged target audiences, resulting in increased market share.• Public Relations: Secured significant earned media coverage, enhancing brand visibility and reputation within the industry, including public speaking and representing the organization on TV interviewsClient & Stakeholder Management:• Cultivated and managed strategic partnerships with key accounts, agencies, vendors, and stakeholders, ensuring alignment and successful collaboration.• Presented monthly financial reports and led Board meetings, effectively communicating performance metrics and strategic plans.
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Senior Account ExecutiveAvreafoster Jun 2008 - Feb 2012Dallas, TxProvided strategic counsel to both nonprofit and for-profit clients, developing and nurturing long-term relationships. Led strategy and execution of brand building and integrated marketing campaigns, ensuring deliverables met strategy, timeline, budget, and brand guidelines. Directed strategic B2B Account Service and improved internal operations to enable more efficient utilization of resources and better tracking of job costs. • Led complete renaming, rebrand, and all related digital assets and print collateral for nonprofit client LaunchAbility; managed client account• Won new business and retained 100% of accounts including Omni Hotels, TXU Energy, Alliance Data, and LaunchAbility• Managed objectives, strategy, and budgets for internal communications deliverables for Alliance Data’s 9,000-employee workforce• Conducted financial forecasting and reporting on accounts; consistent driver of revenue growth -
Field ManagerTracylocke Sep 2006 - Jun 2008Dallas, Texas, United StatesPromoted to pioneer new role, identifying priorities and establishing strategic initiatives to increase communication flow between partner agencies and improve service to Pepsi clients. Led implementation of HQ initiatives across 55-person field account service team.• Collaborated cross-functionally with HQ and field account service team to integrate key agency initiatives; refined processes to ensure brand consistency across regional programs with national brand standards• Won $150,00 in incremental revenue during a time of budget cuts by proactively identifying where digital tools could solve for business needs; project also resulted in a higher annual retainer• Provided training to new employees, including project managers, account service, and directors -
Account ExecutiveTracylocke Jun 2002 - Aug 2006Developed strong communication, relationship-building, and problem-solving skills as client-facing, Account Service lead embedded in Pepsi Bottling Group’s Southeast Business Unit. Worked closely with Marketing Managers and Key Account Managers on a wide range of marketing campaigns and initiatives, from events to POS to media. Worked on-site with Pepsi clients and worked with TracyLocke creative and project management teams remotely. • Developed and executed account-specific marketing programs for Pepsi Bottling Group’s largest regional account, Publix Super Markets • Lead regional programs with Pepsi, Frito-Lay, and Gatorade• Solved POP execution issues for Pepsi by researching and implementing a new method of sweepstakes entry which allowed Pepsi real-time tracking of entries and execution • Won Super Bowl display activity at Publix – a first for Pepsi in over 10 years• Produced and administered programs for large format, food service, prestige, and C&G channels• Implemented promotions, media buys, sampling and events to facilitate launch of numerous new products • Supervised consumer promotions, photo shoots, and events involving celebrity athlete appearances • Planned and executed high-profile consumer events at the Daytona 500 and Super Bowl
Brenda B. Skills
Brenda B. Education Details
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Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics, Business Analytics -
Business Administration And Management, General -
Mass Communication/Media Studies -
Journalism -
Mead High School
Frequently Asked Questions about Brenda B.
What company does Brenda B. work for?
Brenda B. works for Proxxy
What is Brenda B.'s role at the current company?
Brenda B.'s current role is Strategic Leadership | Chief of Staff | Brand Strategy | Cross-Functional Leadership | Driving Business Growth Through Data-Driven Strategies & Operational Excellence.
What is Brenda B.'s email address?
Brenda B.'s email address is th****@****ail.com
What schools did Brenda B. attend?
Brenda B. attended The Wharton School, University Of Phoenix, Florida International University, University Of Southern California, Mead High School.
What skills is Brenda B. known for?
Brenda B. has skills like Client Services, B2b Marketing, Product Development, Channel Marketing, Brand Development, Field Marketing, Corporate Branding, Creative Direction, Brand Management, Marketing, Strategy, Account Management.
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