Brenda Ginty Email & Phone Number

San Francisco Bay Area

Responsible for developing strong client relationships with multi-million tech companies, helping them to successfully market to all levels of the public sector. Build marketing strategies and engagement to increase awareness, market share, and sales. Help clients find, nurture, and increase leads for state and local government, federal, department of defense, intelligence community, and K12 and higher education.

San Francisco Bay Area

Created a new division from the ground up for marketing content creation and support. Developed job descriptions, roles and responsibilities, workflows, and managed a creative team hands-on to produce marketing materials for tech clients, including blogs, social media, data sheets, white papers, press releases, ads, case studies, e-books, and more, ranging from conception to writing and design.

San Francisco Bay Area

Volunteer at a nonprofit organization that provides educational opportunities and resources for all individuals involved in book publishing. Responsibilities include:• Lead the Outreach Communication Committee, responsible for email blasts and newsletters on MailChimp, surveys using Survey Monkey, and social media posts to Twitter, Facebook, Instagram, and LinkedIn. • Manage and write articles for the newsletter, The Post, and distribute it to our 600+ mailing list.• Assist with updates to the PPN website using WordPress and maintain the events calendar.• Founding member of the annual PPN Conference held from 2014 to 2018 in San Francisco and attended by 150+ people annually. Responsible for organizing sessions, recruiting event sponsors, coordinating volunteers, and in 2018, delivering the welcome address.• Book show judge in 2013 and 2014 and speaker at the book show event in 2018 and 2019.

San Francisco, California

Led a dynamic team in content creation and finishing for higher education at a student-focused educational technology/publisher. Worked collaboratively with various stakeholders to ensure educational content met quality requirements and was delivered on schedule and within budget.• Oversaw a 40-person team (people managers and content managers for content as varied as chemistry, biology, economics, marketing, psychology, and sociology) who were responsible for: o Developing a project plan based on the Learning Designer's learning objectives. o Hiring authors and subject matter experts; hiring copy editors and XML tagging vendors; ensuring permissions for third-party art, video, and text were cleared by Legal; designs, art, animations, and videos were created by the Creative Studio. o Ensuring all customer-facing materials, including textbooks, online test content (graded and ungraded), and study aids, were carefully proofread. o Working with Digital Production on content conversion and addressing issues raised by Quality Assurance (QA).• Focused on creating and streamlining workflows, continuous improvement, and helping team members adapt to change; created and held 55 trainings over 6 months for a 120-person department.• Managed an operating budget of $2.5 million for two office locations and oversaw project expenditures of approximately $10 million annually.• Developed partnerships with outside vendors, negotiated rates, approved RFPs and SOWs, and aided the Strategic Sourcing Team with documentation and SLAs.• Managed the Content Standards Team responsible for centralizing and organizing resources and communicating both within Cengage and to vendors.• Led special projects, such as creating a rapid-response ADA remediation process.• Created a culture of engagement in the San Francisco office as a member of the Head of House, and orchestrated high-level reports and presentations as a member of the Global Production Leadership Team.

Directed teams of 12 to 20 project managers and support staff in California, New York, and remote locations.• Oversaw the production of content from development through delivery to the printer and to the digital conversion team for 150 to 200 core products per year for social science, science, and math.• Developed the Production Standards Team and created documentation, which entailed collaboration across teams, including Manufacturing, Legal/Permissions, Design, and others.• Managed the Higher Education Content Corrections Team responsible for correcting post-publication errors in digital and print products.• Led the successful development and implementation of a content outsourcing program, training vendors, and producing up to 45% of projects out of house with 95% of them produced in India and 100% composed in India for a significant cost savings.• Managed the creation, production, and manufacture of event collateral for three weeklong, offsite staff trainings with budgets exceeding $1 million dollars each and attended by 500+ Cengage staff in 2015, 2016, and 2017 in coordination with the Events Department.• Inspired an innovation mindset as a Change Ambassador for Cengage and Team Leader in the San Francisco office, producing Cengage’s first in-house podcast series, establishing monthly open mic sessions, and bringing in guest speakers.• Served as a member of the Cengage office move committee, helping with office-wide communications and making decisions on design, office layout, and seating assignments.

Belmont, California

Roseville, California

- Member of the Crown Publishing–Prima Publishing Integration Team that oversaw the smooth integration of more than 15 years of Prima titles, systems, and culture with Random House- Managed a team of up to 12 project editors in the production of more than 300 titles- Produced Prima’s first New York Times #1 bestseller, bin Laden: The Man Who Declared War on America, bringing this book to market less than 2 weeks after September 11- Oversaw pricing for printing and paper selection for frontlist, established print runs for frontlist and backlist based on sales data, and developed plate and PP&B budgets for every title- Coordinated Prima’s print-on-demand and pre-publication bound galley programs- Implemented cost-saving measures by limiting trim sizes and paper selection- Improved efficiency by developing key relationships with vendors, streamlining blueline process with printers, and using the latest file transfer methods- Managed web content for Prima Lifestyles and Prima Health- Led production team that brought the first published edition of The Starr Report by Kenneth Starr to market, from cover design to binding, within 72 hours of its release to the public

Rocklin, California

Other roles while at Prima, include:Senior Project Editor, Prima Lifestyles & Prima HealthProject Editor, Prima LifestylesAssistant Project Editor, Prima LifestylesEditorial Assistant, Prima Lifestyles

Bachelor Of Arts (Ba), English

Associate Of Arts (Aa), General Studies