Content Manager
CurrentResponsible for engaging, managing and directing contractors in the development of sales enablement and marketing assets, including contractor vetting and selection, setting of priorities, and assessing contractor performance• Manages the creation of content and the contractor team responsible for producing high-quality marketing and sales enablement materials including solution briefs, blogs, white papers, social copy, email outreach sequences, infographics, and videos• Provides detailed direction to your contractors, ensuring content meets GBR’s quality standards and client brand standards and is delivered on schedule and within budget• Direct content creation, revise content, proofread and copyedit • Write/rewrite marketing content when necessary to uphold quality standards • Assess sales enablement and marketing content to ensure it meets all criteria of requests • Evaluate written content for B2B technology or B2G efficacy • Work with project managers to ensure project is on time and within budget • Manage contractors to hit deadlines, deliver original and quality work, and meet all job requirements • Maintain a contractor bench with database of skills, experience, workload and availability • Assist with new contractor training and the development of resource materials for contractors • Review all incoming content for compliance to specific client standards• Act as a liaison between account manager or client and contractors, ensuring contractors understand and implement feedback • Proofread copy from other team members, as needed • Maintain resources for process management, including guidelines, stylesheets, templates and more• Utilize job briefs to draft clear, concise creative briefs, adding related background and resources • Effectively manage conflicts with projects and resources in an effective and collaborative manner • Collaborate with account managers, marketing managers and project managers to enable seamless delivery