Brenda Taylor Email & Phone Number

Springville, Ia, Us

Cedar Rapids, Iowa

Graphic designer in corporate marketing department. Create B2B marketing and sales collateral: direct mail, sales brochures, tradeshow graphics, promotional flyers as well as print and digital ads. Skills include graphic design, photography and photo editing, project management, and copy editing. Experienced in Adobe Creative Suite ( PhotoShop, InDesign, Illustrator) and Microsoft Office Suite.

Springville, Ia

Graphic Designer and Web DesignerPartnering with businesses to professionally and effectively attract prospects and grow their relationship with existing clients. Specializing in messaging and imagery, web site design and traffic growth, developing brand strategy and printed or digital media. Recent projects include: websites for organizations, animated digital ads, digital images for email and websites, printed brochures, image editing and website maintenance. See portfolio at www.BrendaTaylorDesign.com

Cedar Rapids, Iowa Area

Collaborate with customer support specialists to quickly turn extremely dissatisfied clients into hibu promoters. Evaluate functionality and design of websites built offshore and redesign/edit the sites to meet or exceed clients’ goals and expectations.• Immediately upon hire cross trained on legacy website software (Fatwire) and new website design software (Sitemaker) prior to rollout. Within three weeks was proficient on both systems and as the only onshore website artist managed and executed edits for over 10 customer support staff.• Design logos, customize site layout and art to strengthen established logo or brand and improve site navigation

Coordinated advertising campaigns, designed and produced collateral, presentations and exhibits for 4 product lines. Developed and managed to budget and was the only full time graphic designer for StoneRiver, Inc. (formerly The FREEDOM Group and Fiserv Insurance Solutions).• Designed and managed production of corporate presentation folder, ads, brochures, PowerPoint presentations, stationary, promotional items, tradeshow displays, business cards, and signage.• In 2009 designed new corporate branding in response to change in company ownership. Created corporate identity stylebook, implemented and enforced guidelines company wide. Redesigned all branded items throughout the company including: product collateral, corporate materials, ads, stationary system, workbook covers, software, signage, promotional items, tradeshow displays and packaging.• Managed overhaul of corporate website in 2011 improving stickiness, SEO, ease of use and brand identity. Designed site layout and all graphics completing project in ten months with very small staff.• Teamed with sales and executives to design presentations and communications that demonstrated solution innovations and benefits.• Designed and produced high quality marketing materials at lowest cost while optimizing quality and meeting deadlines. Photographed staff, clients and events eliminating the cost of outsourcing photography. • Contributed to consistent growth of StoneRiver Summit, StoneRiver’s annual client conference. Over 17 years the number of attendees grew to 350 attendees and 17 unique tracks. Created and produced promotional and meeting materials for annual user conference.• In 2004 led the effort to make company division compliant with new Fiserv corporate guidelines. Led unification of 6 unique product groups’ marketing collateral to one unified image.• Designed and produced 6 trade show displays for 24 trade shows to build brand identity and promote insurance industry solutions.

Planned and created advertising campaigns, designed all printed collateral for three product lines. Worked strategically with sales and executives to design presentations demonstrating the innovativeness and benefits of StoneRiver's solutions.• Collaborated with market planners to introduce company and products to new customers, and to educate existing customers on new and existing solution benefits.• Designed and managed production of corporate presentation folder, ads, brochures, PowerPoint presentations, stationary, promotional items, tradeshow displays, business cards, and signage.• Awarded Employee of the Month in January 2001 for extraordinary contributions made to the company including the Focus Groups, Fiserv Client Conference, PowerPoint presentations, and marketing collateral and for outstanding loyalty and enthusiasm.• Selected to the Allied Group Insurance Premier Service Circle of Honor in 1997, for creating professional designs produced with the company’s interest at heart and for operating with a “go the extra mile” philosophy.

Designed and produced collateral for 2 product lines including presentations, printed collateral, software graphics and meeting materials.

Certified In Website Design, Web Design

Included courses in effective web design and the Adobe Creative Suite CS5 pertaining to web design: Flash, Fireworks, Dreamweaver and HTML.

Bachelor Of Arts (Ba), Design And Applied Arts