Brenda V. Email & Phone Number

Bayshore, Glendale, Wi

Leader for the development and implementation of strategic marketing initiatives and events for Bayshore in Glendale, Wisconsin. Creative responsibilities include public relations, website, social media, advertising, and corporate and community partnerships to drive loyalty, engagement, awareness and revenue for the center and its’ business partners.Bayshore is an open-air, mixed-use shopping center featuring a variety of retail shops, restaurants, offices, and multi-family residential… Show more Leader for the development and implementation of strategic marketing initiatives and events for Bayshore in Glendale, Wisconsin. Creative responsibilities include public relations, website, social media, advertising, and corporate and community partnerships to drive loyalty, engagement, awareness and revenue for the center and its’ business partners.Bayshore is an open-air, mixed-use shopping center featuring a variety of retail shops, restaurants, offices, and multi-family residential units. The center features more than 60 merchants, offices and restaurants and boasts a dynamic atmosphere and unique shopping experience. With its vibrant year-round appeal and engaging ‘live, work and play’ community setting, Bayshore truly is THE PLACE TO BE. Show less

Greater Milwaukee Area

Held chief responsibility for directing and developing strategic marketing and communication plans for the council, including public relations, website, social media, internal communications, and external advertising for a seven-county region in southeastern Wisconsin. Successful collaborator with internal teams and senior leadership to implement marketing programs resulting in increased girl and volunteer membership, engagement, awareness, and revenue. As a member of the senior leadership… Show more Held chief responsibility for directing and developing strategic marketing and communication plans for the council, including public relations, website, social media, internal communications, and external advertising for a seven-county region in southeastern Wisconsin. Successful collaborator with internal teams and senior leadership to implement marketing programs resulting in increased girl and volunteer membership, engagement, awareness, and revenue. As a member of the senior leadership team, served as a liaison to the GSWISE Board of Directors and managed a team of four professionals to achieve business goals. Show less

Promoted to lead GGP’s holiday programming strategy for 112 shopping centers to achieve a multi-million dollar revenue goal with Worldwide Photography. Developed and implemented marketing field resources including collateral, PR, social media, web site and specialty programs. Collaborated with asset management, business development, retailer productivity, digital, legal, finance and operations counterparts to achieve defined marketing specific goals. Analyzed holiday programming returns and… Show more Promoted to lead GGP’s holiday programming strategy for 112 shopping centers to achieve a multi-million dollar revenue goal with Worldwide Photography. Developed and implemented marketing field resources including collateral, PR, social media, web site and specialty programs. Collaborated with asset management, business development, retailer productivity, digital, legal, finance and operations counterparts to achieve defined marketing specific goals. Analyzed holiday programming returns and assessed opportunities for traffic and sales growth, cost-savings initiatives and sponsorship. Show less

Wauwatosa, Wisconsin

Developed and implemented strategic marketing plan and events for Wisconsin’s top three regional shopping centers for General Growth Properties. Managed and directed all advertising, public relations, and community partnerships to position centers positively in the marketplace. Established effective business relationships with retailers to maximize sales productivity and successful mall events. Worked with Leasing to develop non-traditional revenue opportunities through local sponsorships of… Show more Developed and implemented strategic marketing plan and events for Wisconsin’s top three regional shopping centers for General Growth Properties. Managed and directed all advertising, public relations, and community partnerships to position centers positively in the marketplace. Established effective business relationships with retailers to maximize sales productivity and successful mall events. Worked with Leasing to develop non-traditional revenue opportunities through local sponsorships of events, promotions and activities. Show less

Directed the planning, development and implementation of MATC district-wide activities, special events, and corporate and community partnerships for the college. Worked collaboratively across all divisions and administration to increase the quality of events, outreach, and identify efficiencies, sponsorship and cost-savings opportunities. Directed marketing and revenue for MATC district facilities on all four campus locations - Milwaukee, Mequon, Oak Creek and West Allis. Managed department… Show more Directed the planning, development and implementation of MATC district-wide activities, special events, and corporate and community partnerships for the college. Worked collaboratively across all divisions and administration to increase the quality of events, outreach, and identify efficiencies, sponsorship and cost-savings opportunities. Directed marketing and revenue for MATC district facilities on all four campus locations - Milwaukee, Mequon, Oak Creek and West Allis. Managed department budget and led team of 11 special event and technical professionals. Show less

Greater Milwaukee Area

Developed and implemented strategic marketing plans for Newsradio 620 WTMJ-AM and 94.5 WKTI-FM including all special events, public relations, community service and promotional campaigns. Identified opportunities for growth and collaborated with sales management, engineering and talent to create non-traditional revenue programs to increase station loyalty and client brand awareness. Managed marketing and creative branding initiatives including production of TV commercials, on-air contests… Show more Developed and implemented strategic marketing plans for Newsradio 620 WTMJ-AM and 94.5 WKTI-FM including all special events, public relations, community service and promotional campaigns. Identified opportunities for growth and collaborated with sales management, engineering and talent to create non-traditional revenue programs to increase station loyalty and client brand awareness. Managed marketing and creative branding initiatives including production of TV commercials, on-air contests, direct mail and collateral campaigns, web sites and digital campaigns to engage and grow the station's loyal listener clubs. As department head manager, I held responsibility for directing the marketing budgets and managing three employees and 17 members of the WTMJ Elite Team. Show less

Managed annual communications campaign and increased media coverage by 40% through radio, television, print, billboards and electronic media, with periodic emphasis on special events. Developed web site presence for chapter and launched new fundraising events including the Milwaukee Achievement in Radio Awards, and the Menomonee Falls and Cedarburg WalkAmerica events.

Managed the Entertainment section for the Milwaukee Journal Sentinel's online service, On Wisconsin. Responsible for content development, editing and uploading graphics on a daily basis. Worked as a night news producer creating and directing the production of packages for the news department using the Prodigy network.

Served under the Assistant Managing Editor-Features and helped create feature packages for the newspaper. Duties also included extensive customer relations, writing, editing, and analyzing detailed information including the budgets for Features, Food and Wisconsin Magazine. Also served as a freelance reporter.