Brenda V. Email & Phone Number

Bayshore, Glendale, WI

Leader for the development and implementation of strategic marketing initiatives and events for Bayshore in Glendale, Wisconsin. Creative responsibilities include public relations, website, social media, advertising, and corporate and community partnerships to drive loyalty, engagement, awareness and revenue for the center and its’ business.

Greater Milwaukee Area

Held chief responsibility for directing and developing strategic marketing and communication plans for the council, including public relations, website, social media, internal communications, and external advertising for a seven-county region in southeastern Wisconsin. Successful collaborator with internal teams and senior leadership to implement marketing.

Promoted to lead GGP’s holiday programming strategy for 112 shopping centers to achieve a multi-million dollar revenue goal with Worldwide Photography. Developed and implemented marketing field resources including collateral, PR, social media, web site and specialty programs. Collaborated with asset management, business development, retailer productivity.

Wauwatosa, Wisconsin

Developed and implemented strategic marketing plan and events for Wisconsin’s top three regional shopping centers for General Growth Properties. Managed and directed all advertising, public relations, and community partnerships to position centers positively in the marketplace. Established effective business relationships with retailers to maximize sales.

Directed the planning, development and implementation of MATC district-wide activities, special events, and corporate and community partnerships for the college. Worked collaboratively across all divisions and administration to increase the quality of events, outreach, and identify efficiencies, sponsorship and cost-savings opportunities. Directed.

Greater Milwaukee Area

Developed and implemented strategic marketing plans for Newsradio 620 WTMJ-AM and 94.5 WKTI-FM including all special events, public relations, community service and promotional campaigns. Identified opportunities for growth and collaborated with sales management, engineering and talent to create non-traditional revenue programs to increase station loyalty.

Managed annual communications campaign and increased media coverage by 40% through radio, television, print, billboards and electronic media, with periodic emphasis on special events. Developed web site presence for chapter and launched new fundraising events including the Milwaukee Achievement in Radio Awards, and the Menomonee Falls and Cedarburg.

Managed the Entertainment section for the Milwaukee Journal Sentinel's online service, On Wisconsin. Responsible for content development, editing and uploading graphics on a daily basis. Worked as a night news producer creating and directing the production of packages for the news department using the Prodigy network.

Served under the Assistant Managing Editor-Features and helped create feature packages for the newspaper. Duties also included extensive customer relations, writing, editing, and analyzing detailed information including the budgets for Features, Food and Wisconsin Magazine. Also served as a freelance reporter.