Learning and working within our business, with a focus on sales development and innovation.

Worked with our various departmental teams to develop our new costing model.

The founding team of ZebraTube have laid a solid foundation, establishing a trusted, market-leading offering - my role is to work with the team to scale both locally and globally.

Consulting with the University of Oxford's Saïd Business School team on the new Oxford Artificial Intelligence Programme as a subject matter expert via 2U.

I was recruited via 2U to join the University of Oxford Saïd Business School fintech programme tutor team to coach the executives on the course.

Consulting with the University of Oxford Saïd Business School team on the Oxford Blockchain Strategy Programme as a tutor and subject matter expert via 2U.

Xineoh is a listed artificial intelligence scale-up that has raised $3.5m to focus on the consumer behaviour prediction challenges that businesses face.As Vice President of Growth, my role was to lead the sales, marketing, PR and recruiting functions of the business during a critical growth phase following fundraising.

As part of the management team, I focused on delivering the commercial strategy to take our company to the next growth stage following a $4m investment.I worked closely with our product team to assist in prioritising strategic direction and features and was directly involved in our company's new product innovation initiatives.

At iDigital, I focused on building a digital agency that understood its clients at a deeper level, through specialist teams and a focused onboarding process.From an operational perspective, I headed up the Digital Strategy and Influencer Marketing side of iDigital and ensured that each client received a high return on investment, that was tailored to their digital marketing and brand building requirements.The core industries that we focused on… Show more At iDigital, I focused on building a digital agency that understood its clients at a deeper level, through specialist teams and a focused onboarding process.From an operational perspective, I headed up the Digital Strategy and Influencer Marketing side of iDigital and ensured that each client received a high return on investment, that was tailored to their digital marketing and brand building requirements.The core industries that we focused on were:FintechFinancePropertyRetail & eCommerceHealth & WellnessEducation Show less

We raised $250k to build an online student marketplace. We turned down an additional $100k offer for 25% of the business before launching. I made almost every mistake one could make in a startup during my time with Diggit and learned ‘how not do it’ from this experience. Lessons derived from the challenges of building Diggit included: building for product/market fit using lean methodology and correct market analysis techniques, building the right team, raising funds, negotiating… Show more We raised $250k to build an online student marketplace. We turned down an additional $100k offer for 25% of the business before launching. I made almost every mistake one could make in a startup during my time with Diggit and learned ‘how not do it’ from this experience. Lessons derived from the challenges of building Diggit included: building for product/market fit using lean methodology and correct market analysis techniques, building the right team, raising funds, negotiating supplier contracts, growth hacking techniques and building a digital platform based business.We exited in a uniquely structured deal, allowing us to recoup costs and make a small profit.The experience of building and running Diggit catalysed my passion for digital growth and innovation. Show less

Wrangler was a property development and renovations business focusing mainly on high margin low-income developments and higher spec renovation projects in and around the Cape Town area.I found the property market saturated and too slow and moved into the fast-paced, high growth tech space with an edtech startup called Diggit.co.za