Brett Lyons Email & Phone Number

Determine, prepare and present the appropriate “Grainger Value Proposition” to each account and review how Grainger can add value and help with each account’s purchasing needs

Southern California

FURLOUGHEDDevelop and drive event-based marketing initiatives to generate sales leads for sales representative follow upIdentify, schedule, and plan event calendar for team of Event Marketers in assigned territoryResponsibility for budgeting and staffing for identified local eventsAttend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leadsManage event marketing material and equipment set up and tear downCollaborate with the local Operation and Installation Mangers to grow brand presence within the local marketRecruit, hire, train and develop Event Marketers and create accountability through established Event Marketer goals and KPIsDevelop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organizationTrack and report event metrics to evaluate performance and ROI of eventsResponsible for exceeding sales lead quotas based upon established KPIs

Glendora, Ca

Responsibilities included sales activities, appointment setting and follow-up. Worked with clients on their personal needs for AAA memberships, auto, homeowner/rental, watercraft, and personal umbrella insurance.

Rialto, California

Directs and supervises activities of the 60+ team members. Accurately handles all inbound and outbound freight according to company policies. Responsible for security and safety of department areas as a member of the Emergency Response Team. Ensures "Best Methods" productivity improvement procedures are being used by all team members while minimizing waste.

Evolved this new position with the Leadership Team to create and grow enticing programs within the NHRA.Strengthen and expand the Summit Jr. Drag Racing League (3,000 participants) involvement through awareness, affordability, and creative programs on a local, regional, and national level.Strengthen and expand 120 NHRA Member Track facilities through effective and efficient grassroots marketing programs.

Promoted to dual position manager; effectively overseeing Marketing and Education Services Department.Contractual fulfillment of nearly $10 million on yearly basis through assortment of sponsors.Led onsite staff to facilitate sponsors’ on-site clients, promotions, signage, hospitality, and special engagements.Execute in-market fan fests promoting NHRA and its partners.

Managed motorsports first and only full-time program devoted exclusively to educational programming.Planned, promoted, and managed career and youth events across the nation to over 25,000 yearly participants.Effectively managed over thirty on-site staff members to execute program requirements and goals. Serviced and executed current sponsors’ needs as well as promoted and sold the program to new clients.

Controlled marketing and media relations efforts for the Lucas Oil Drag Racing Series.Supervised and developed advertising and promotional materials for 130 member track facilities.Researched, developed, and pitched stories to local and national media.Serviced marketing partners and managed special events.

Covina, Ca

Oversee 30+ students ranging from 9th to 12th grade, covering various subject matters.

Santa Ana, Ca

Completed Xerox sales training, ranked Top 10 of the Fortune 500 Companies.Generated sales and managed accounts in the Anaheim territory consisting of 3,000 establishments.