KILLER ROBOTS is a rock band. Beyond the music, there is story of humanization that continues to unfold through the music, videos and other mediums.

Designed and led co-creation initiatives to develop a positioning and brand heart for PepsiCo's Near East line of products and for the Smoothie King franchise.

Innovation Consultant: Senior level front end of innovation expert specializing in insight/Jobs-To-Be-Done development, ideation (workshop development and facilitation), concept development, positioning and Culture of Innovation/training initiatives. Clients included Altria, Gold Eagle, One Smooth Stone and GERTRUDE.Artist: Fine artist working in a variety of mediums. Graphics lead for KILLER ROBOTS (logo, album cover design, website, social media posts, etc.)Musician: Founding member of Killer Robots.

Designed and led innovation and positioning initiatives for McDonald's (Breakfast) and Smucker's (Power Ups).

Innovation Consultant: Senior level front end of innovation expert specializing in insight/Jobs-To-Be-Done development, ideation (workshop development and facilitation), concept development, positioning and Culture of Innovation/training initiatives. Clients included Hello Fresh, Blue Cross Blue Shield of Michigan, Genworth, Society of Actuaries, Altria, Young Professionals Organization of Iowa and Bluedog Design.Artist/Creative Director: Fine artist working in a variety of mediums. Resident artist for the band Trickshooter Social Club creating album covers, posters and merchandise.Graphics lead for KILLER ROBOTS (logo, album cover design, website, social media posts, etc.)Musician: Founding member of KILLER ROBOTS.

In addition to my responsibilities as the Co-creation business practice lead (insight generation, ideation, concept development, ethnographic research, experience design workshops, futurist labs, and Innovation Boot Camps, etc.), I worked with the leadership team to uncover client insights and re-position the firm's offering to better meet the innovation demands of current and future clients. I also oversaw the creative department and worked with the sales and marketing team to develop thought leadership content.

Led the co-creation practice including insight generation, ideation, concept development, experience design workshops, positioning/repositioning workshops, futurist labs, and Innovation Boot Camps. Was responsible for designing and facilitating co-creation events, identifying and recruiting parallel industry experts, continually evolving the co-creation offering, conducting ethnographic research, consulting high-level clients surrounding early stage innovation, and participating in new business development. Clients included ACT, AFA, Allstate, American National Insurance, Assurity, Azteca Foods, BCBS, Benchmark, Degree of Honor, Delta Dental, GE, Gerber Life, The Hartford, Highmark, Jockey, Kraft, Land O’ Lakes, NAR, Penn Mutual, Rich’s, SCA, SOA, Swiss Re, Thrivent and Wal-Mart.

Responsible for the early stage innovation offering of RI USA which included insight generation, ideation and concept development/optimization. Responsibilities include early stage innovation offer evolution, team/workflow management, new business development, proposal development and negotiations, meeting financial targets, client consultation, facilitation and high-level insight, ideation and research reporting. Clients included BP, Chase, Diageo, Frito Lay, Johnson & Johnson, Kraft, Kohler, LG, Levi’s, Miller Brewing Company, Philips, Reckitt Benckiser, Whirlpool, Vanity Fair (Intimates), Samsung, Unilever and Wrigley.

Led all aspects of the McDonald’s “CDT” (Concept Development Team) at FRANKEL (now Arc Worldwide). Responsibilities included QSR consumer insight generation, strategic planning, promotional program concept and tactical development for both the young adult and women/mom targets. In 2005 FRANKEL's CDT had more 2005 marketing programs in the approval process than any other McDonald’s U.S. marketing agency. Successfully doubled the scope of work generating additional revenue for 2004 and setting the agency up for aggressive 2005 retainer negotiations.

Was part of the experiential marketing division of DraftWorldwide which is now part of FCB. Responsibilities included ensuring all experiential marketing initiatives were on strategy, new business lead generation, new business proposal development and new business pitches. Additionally, led the development and sold in a comprehensive business plan for a “stand alone” experiential marketing division of DraftWorldwide. Plan included situation analysis, financial viability/forecasts, identity, mission, vision, positioning, values, beliefs, operating principles, organizational architecture, internal/intra-company/field office process and procedures, marketing communications plan and business development process and action plan.

As a Vice President of the experiential marketing division of DraftWorldwide (now FCB), I led strategic/conceptual development and execution of the Winston Bar Program (33-market nightlife program). This included managing a team of 16 HQ employees, 66 full-time field employees and hundreds of part time brand ambassadors.

Independent consultant hired by a variety of companies to work on a wide array of marketing challenges from internal operations to new business development to vision, mission and positioning to being a creative spark/”Trained Brain.” Clients included DBA OTIS Advertising Company, Artistic Stitches, Inc., Fusion 5 and GRAYSCALE, Inc.

Led agency activities for multiple Coca-Cola brands and divisions as well as HALO Branded Solutions. Oversaw team of 10 account people and was responsible for the development and implementation of superior marketing strategies and innovative programs. Also responsible for staffing, training, setting and meeting net revenue goals and the development of new business across multiple Coca-Cola divisions and brands.

Led strategic development and program implementation for Coca-Cola classic, diet Coke, Sprite, Fruitopia, POWERaDE, Barq’s, Cherry Coke, Surge and DASANI

Directed all aspects of the fully integrated teen-focused Coca-Cola classic summer initiative and led the strategic development of the DASANI new product launch

Reported directly to President/Owner of Design Kitchen, Inc. Directed/supervised numerous accounts/projects from a strategic, design and internal operations perspective (staffing, budgeting, forecasting, and billing). Was actively involved in agency initiatives and new business development. Clients included Motorola, Monsanto Company, Soft Sheen Products, Inc., Jim Beam Brands Co., and Rand McNally.

Account ExecutiveReported directly to General Manager and led the Gerber Baby Care and Salerno Cookie accounts which included advertising, promotions, sales manual and brand identity development. Also led Kraft North American Food Service Powdered Soft Drink promotional and sales collateral initiatives.

Account Executive – United AirlinesPlanned and implemented marketing/advertising plans (print, radio, television, and outdoor) for priority markets and directed strategic development of integrated Transcontinental Service Campaign (print, radio, direct and promotions). Also coordinated with international offices to develop and produce advertising for nine Asia/Pacific countries.Account Executive – Philip Morris U.S.A. Aggressively managed all facets of creative development, media planning, and production of the “Marlboro Mainline” print and outdoor campaigns (34 Print Subjects/420 insertions/year: 60 Outdoor Subjects/3,021 locations/year). Conceived and implemented strategic scheduling system to optimize multi-million dollar print and outdoor media budgets and performed 20 year low tar category media spending/share trend analysis.

Planned and implemented national media plans for Dean Witter and local plans for 40 state beef councils based on the national Beef (It's What's For Dinner) Beef Industry Council campaign.