Returning to the business of which I am a founding partner, I am working in the senior leadership team to further develop and bring to market a range of integrated solutions.Impact Data develop and implement platforms and services that connect:Data integrations and data analysisMulti channel marketingMarketing automationsDemand driven rosteringCustomer feedback managementReporting and visualisationProject and account managementStrategy and consultingResearch and data scienceIncluding go-to-market planning, sales and marketing, product innovation, partnership development, and key client strategic support, this is a challenging and diverse role across the Australia and UK offices with a business that has a strong track record of innovation and leadership.

Acceleon is more than a data company, we help organisations solve business-critical problems.Improve & Verify Database Accuracy - By updating customer records with new & enhanced detailsAnalyse & Develop Insights - Providing value-added data augmentation & segmentationExperts in Privacy, Compliance & Security - Enabling access to constantly updated, privacy-compliant informationCustomised Technology Solutions - We have a team of experienced professionals that consult, scope, design & optimise workflows

As CoachCare expands globally, I am working with the founders and senior leadership team to develop opportunities and partnerships in this region, grow the awareness of technologies that benefit health services through data connectivity, support & develop our local team, and deliver the benefits of CoachCare to a wide range of healthcare providers.CoachCare enables clinical patient engagement 24/7. Pertinent biometric data is gathered from a wide range of health devices and tailored patient mobile apps for upload and intelligent display at clinic.Patients log their steps and other exercise, journal their food water & supplements intake, record pain or discomfort, connect a wide range of medical device observations, log their sleep and track their progress against objectives in consultation with their clinician. Data driven alerts provide actionable insight to clinicians for patients out of compliance or range, enabling clinics to connect to patients through HIPAA compliant messaging or video, manage appointments, and view high level or highly detailed information on patient state, all enabling the provision of the highest levels of observation and care.Currently powering over 3000 clinics across North America, Australia and the UK, CoachCare combines data and web technologies into an advanced SaaS delivery to healthcare professionals that improves patients outcomes and supports clinics in their delivery of service.

Guiding strategic solutions across Salmat Digital, Salmat Targeted Media Solutions, Lasoo and Local Direct Network.Multi Channel Campaign ManagementInteractive Email Marketing CampaignsSMS marketingOnline Content ManagementWeb design and hostingCreative UI & UX designSearch Optimisation (SEO and SEM)Voting and CompetitionsData Insights & AnalyticsGeo demographic profilingLoyalty ManagementeCommerce solutionsLetterbox Advertising (LDN.net)Catalogue DistributionDigital Catalogue design and creationLasoo.com.au - Australia’s leading catalogue and shopping aggregation site.Voice of Customer (VOC) solutionsMobile App development

Interactive digital marketing strategy, multi-channel customer communications planning, technology use review in customer contact objectives, project planning, cost savings analysis, compliance reviews, ongoing support for marketing through digital channels.

Originally Textme.com.au (2000), Impact Data (from 2001) is a pioneer and leader in the digital marketing field.From a small start-up delivering a SaaS solution to SME's that harnessed SMS marketing and data driven targeting, Impact Data has grown into a recognised thought leader, software developer and digital services agency that delivers outstanding results for clients.My time with the business was enormously rewarding, and as the industry and our business grew we saw many advancements in technology and peoples creative use of data driven marketing principles.