• Serve as the sole in-house video lead, managing all marketing video production from concept through post-production, including planning, filming, editing, and final delivery.• Managed freelance videographers and external agencies, ensuring all content aligns with brand standards and meets SANS Institute's quality expectations.• Provide strategic recommendations on optimal distribution channels for video content, maximizing engagement across social media, the website, and email marketing.• Shoot video on-site during events, with a focus on capturing b-roll and testimonial• Propose and design annual budget for video production, specifying where specific resources are needed most• Conceptualized, edited, and produced the weekly livestream show Wait Just An Infosec, managing all aspects of production, including the intro, outro, lower thirds, and coordinating various instructor-led segments.• Drafted brand new Video and Podcasting SOPs for entire company, working with internal and external stakeholders to maintain brand and consistency

•Created marketing consultancy for small businesses in four different states and two different countries•Clients included: Carbon Sports Hockey (MA), TOVI Hockey (MA), NorthShore Mobile Solutions (IL), Ed Rossi Financial (MA), Central Perk Coffee & Deli (DE), Chatter Restaurant (MD), Dickson Central Hostel (Canberra, ACT, AUS), Hometown Podcasts (MA)•Developed new podcasts for multiple clients, with a focus on producing engaging content and working directly with advertisers to meet specific needs•Responsible for creation and distribution of organic and paid social posts for 30+ accounts on platforms such as Facebook, Twitter, LinkedIn, Snapchat•Wrote and distributed newsletters through email, with both long and short form content

•Created high quality video using Adobe Premiere and After Effects, and formatted it for both social and online consumption•Transitioned the news station from producing generic social media posts to directly interacting with our audience through social channels•Lead the social media team through daily and weekly assignments•Organized and executed long term social media and video projects•Coordinated daily with marketing manager to blend editorial and branding goals by promoting marketing material through social media and video

- Drafted pitch notes for multiple media outlets- Compiled lists of different reporters for various clients- Placed call to news desks, ensuring clarity and conveying key information about up coming events- Researched relevant news clips to keep clients updated on events in their respective fields

•Updated Twitter, Facebook, and Instagram accounts, tracking performance analytics•Redesigned and wrote weekly newsletter, helping to add 1000 additional subscribers in first year•Led discussion with social media team on targeted advertisements for different platforms•Contributed in weekly pitch meetings with reporters on story ideas•Covered major events while reporting on social media, utilizing Facebook Live and live Instagram stories