Account-Based Marketing Technology Manager
Current- Manage integrated strategy and execution of account-based marketing and demand generation programs through ABM technology like Demandbase, Sendoso, Pathfactory, etc. - Collaborate with key stakeholders like Marketing Operations and Demand Generation managers to align on the creation and management of audiences across multiple channels depending on the tactics at play- Develop and build a net new program aligned to lead level and account level buyer's journey to better allow for a strategic campaign sequence that more closely aligns with where leads and accounts are in their education and buying cycle- Partner with platform success teams and vendors to ensure product updates are communicated and implemented in a successful manner and internal teams are enabled- Maintain Demandbase and Sendoso platform onboarding for users and facilitate enablement of sales teams around Demandbase best practices and insights