Focused on Power Tools in NA, leads design and user research to support new product development.

Leader of VOC, foundational and innovative research techniques to help deliver a wholistic view of the customer.

Focused on delivering a 360 degree view of the customer, by connecting data and insights.

Responsible for developing overall B2B and industry specific value propositions, messaging and go-to market plans. Leads the definition of future market opportunities across verticals and partners with leadership team on various strategic projects.

Interim leader of Groupon Getaways organization. Overseeing, sales, strategy, marketing, growth initiatives, engineering, and operations.

Leader of growth initiatives for Groupon Getaways. Oversee analytics, revenue management, planning, quality, merchandising, customer marketing, change management and business marketing.

Acts as the internal voice of the Groupon customer and merchant, using research and data to inform and guide decisions throughout all aspects of the business. Behaves as an in-house consultant utilizing various tools to provide answers to crucial business questions.

Ambassador of data-driven approach serving as research subject matter expert providing recommendations on methodologies, frameworks and organizational research development. Develops and designs research programs including communication of research insights.

Leader of team responsible for all research initiatives at CDW including VoC (Satisfaction/NPS), brand tracking, copy-testing, syndicated research and ad-hoc activities. Active member of CDW’s strategy team, primarily focused on customer trends and buying behaviors.

Responsible for overseeing specific research programs at CDW, which included vendor management. Primarily responsible for Brand Tracking and Customer Satisfaction work.

Responsible for leading a team while building and maintaining client relationships with existing Millward Brown customers. Responsibilities included managing research initiatives from start to finish, including reporting and presenting, and taking on ad-hoc work for new Millward Brown customers.