Plan, create, publish and share new social media content on a daily basis that builds meaningful customer connections, increases Harley-Davidson motorcycle sales, parts/merchandise sales and strengthens corporate citizenship with local Utah charities. Manage all digital marketing efforts, design, script, deploy and track email campaigns, budget online spending, media buyer, measure and report marketing achievements. Online vehicle sales manager, Webmaster, including SEO optimization. Point person for all Harley-Davidson public relations efforts in the Salt Lake market. Certified Harley-Davidson Riding Academy instructor for all motorcycle skill levels. Manage a team of Harley-Davidson Riding Academy instructors, liaison for Utah Department of Public Safety.

Everyone should learn to safely ride a motorcycle. I've always had a fascination with any two-wheel machine and to this day I love teaching students to ride. As the lead instructor for the SLC Harley-Davidson riding academy I teach classroom sessions on motorcycle basics, and range instruction where students go through 16 different exercises before completion. I am a certified instructor through the state of Utah, so when you successfully complete my course you only have the written test at Drivers License Division to complete, I'll sign you off for the riding test. My team of instructors are some of the most knowledgable and fun people you could ever ask for in instructors.

At Snowbird I was responsible for the entire strategic public relations plan. This required an on-call lifestyle but there was never a dull moment in the 6 years I held this role. Nothing keeps you on your toes like being the sole contact for all crisis communications involving the current pandemic, avalanches, road closures, resort operations and employee relations. Besides standing in front of news cameras I was given the opportunity to contribute as a copywriter on national Snowbird campaigns, website, social media, and other resort collateral materials. As the only Meltwater superuser, all of the crafty words and precise interviews were monitored, analyzed and reported through the powerful engine of this monitoring software. One of my favorite passion projects was being responsible for Snowbird's in-house photo and video production, which included managing an athlete team of nearly 75 professional skiers, snowboarders and photographers.

Engineered and carried out all marketing responsibilities for the dealership network of Intermountain Harley-Davidson. The scope of this role handled all aspects of paid media, public relations and community outreach in the Utah motorcycle marketplace. As the sole media buyer I created profit-producing schedules across several media. I wrote all television, radio and web scripts, trafficked all ads and directed added-value and make good schedules. Produced the third largest motorcycle charity ride in America during the annual Harley-Davidson MDA Ride from Salt Lake City to Wendover, UT. Created Utah's first Rider's Edge Academy of Motorcycling, doubling enrollment primarily in women and riders under the age of 30.

Supported the daily functions of account executive team, managed the creative process and corresponding accounting of billable hours and agency commissions. Other responsibilities included the trafficking of various print, television and radio campaigns.