Brian Button Email & Phone Number

Rochester, Minnesota, United States

Integrating end-to-end commercialization approaches by working with laboratory leadership, product management, IT, marketing, client experience, sales, operations, business development, finance, business analytics, and multichannel campaigns across all MSC service lines. Actively work with Integrated Marketing and Demand Generation (IMDG) leadership to refine processes to accelerate project timelines, prioritize requests, define success metrics, and end-to-end process implementation from campaign conceptualization to revenue realization. Align requirements to opportunities with the marketing operations team that includes Web Management and Client Experience teams. Lead the product management team through annual situation assessments, strategic frameworks, and finalize business plans to execute on multiple services that generate $1 billion in revenue. Provide monthly feedback on performance to plan to MCS senior leadership. Prioritize MCS test development needs in alignment with DLMP leadership. Works within defined budgets to maximize growth. Proactively work with enterprise business development to find synergistic opportunities to create new market opportunities when market dynamics change. Align product management actives to ensure that DLMP could running over 2.4 million COVID-19 tests in 2021 by working with the laboratories and industry partners such as Roche and Thermo Fisher. Guide the evolution in the modernization of the product management team of to be focus on both short- and long-term opportunities. Drive client experience priorities to evaluate new opportunities and gain voice of the customer feedback. Proactively work on team leadership, morale improvement, and development opportunities. Actively collaborate with IMDG and enterprise brand to quantify MCL sub-brand valuation and develop brand building and activation opportunities.

Rochester, Minnesota, United States

Identified annual and long-term strategies for product management. Led the negotiation and implementation of industry collaboration efforts for specific tests. Established milestones and ensures they are achieved for product management. Focused product management resources on areas of high growth and potential profit. Worked with various distribution channels, both domestic and international, to support promotional needs. Improved staff productivity by coordinating research activities with business analytics to discover new opportunities, perform analysis on effectiveness of campaigns, and develop dashboards to review trends. Provided insights to product managers on how to continually improve competitive and market analysis. Utilized data-driven approaches to prioritize activities. Worked with marketing, education, and web staff to implement product management strategies and enable promotional needs. Provided vision, forward thinking, and strategic planning in a global and productive manner while being open-minded. Demonstrated an integration of values, beliefs, attitudes, and behaviors through an acceptance of responsibility and accountability. Contributed to a variety of committees that strengthen MCL’s strategy and business performance. Promoted a team environment that is open and collaborative while keeping the team focused on common goals. Empowered product managers to discover solutions. Interviewed, hired, trained, and oversaw personal development for product management staff. Adjusted team scope based on market needs.

Rochester, Minnesota Area

Built division-specific business plans to coordinate efforts across DLMP, MSCI, and Mayo Clinic. Supported five major performing clinical laboratory divisions. Developed and implemented differentiation criteria tools and process. Supported domestic and international sales initiatives and large account acquisitions through clinical and operational consultation. Managed laboratory-based and vendor teams to bring new tests to the market. Provided clinical and sales insights to support daily sales activities of Mayo Medical Laboratories. Established processes for communicating product, price, placement, and promotion. Presented differentiation forums on differentiated tests. Developed campaigns that integrate clinical and laboratory information as well as marketing collateral and tools to highlight tests. Formulated and implemented new list fee increase process. Utilized differentiation information to build pricing targets as well as managing the life cycle of tests. Participated in third-party billing committee to review business opportunities. Evaluated and provided solutions for difficult bidding situations. Mentored new product managers. Continuously improved processes with sales, finance, operations, education, web, business analytics, bid, CRM, and division leadership. Developed tradeshow process to improve return on investment. Served as on-site leader at a variety of different conferences and tradeshows. Improved competitive position domestically and internationally by developing utilization strategies to differentiate from competitors.

Developed strategies related to increasing sales closures. Developed and presented tools and various analyses to better position the sales force to acquire new accounts and defend against competitive pressures. Managed and trained staff on utilization and bid assisting client tools. Implemented highly profitable pricing for a significant group of clients. Established pricing strategies related to reimbursement. Developed commission plan and annual targets for sales force. Developed and implemented profitability database for MML business in collaboration with Mayo Clinic Finance. Assisted in the evaluation and selection of new customer relationship management (CRM) software.

Rochester, Minnesota, United States

Conducted primary and secondary research to gain market and client insights to drive business decisions. Objectively analyzed and created sales, marketing, and business strategies. Evaluated profitability of business and sales activities to enhance proper delivery of value-add services. Developed and presented financial proformas to hospital and health system chief executives and other administrators across the country in collaboration with sales force and leadership. Created patient outmigration optimization analysis and strategies for clients. Acted as the business owner managing the implementation of SAP business intelligence (BI) component. Supervised three external IT consultants as they developed the BI component. Supervision included task direction, reviews of personnel capabilities, and status updates. Assisted with prioritization of test development for Mayo Clinic in Florida. Constructed standard operating practices for data requests. Drove efficiency in data manipulation, as well as creating tools improving productivity outside of the marketing department. Led competitive intelligence efforts. Led client interaction at the C-level and laboratory level for both domestic and international activities. Provided expertise for laboratory outreach programs to support sales growth initiatives.

Rochester, Minnesota, United States

Compiled and analyzed data from internal and external sources to assist in strategy development. Managed the development of several outreach support business products to enhance the sales process. Managed client survey development. Provided analysis for multiple service lines and work groups. Performed competitive intelligence research for senior leadership and sales management. Developed and implemented annual list fee increase.

Masters Of Science, Economics

Bs, Economics