Brian Costello Email & Phone Number

San Antonio, Tx, Us

Newton, Massachusetts, United States

Waltham, Massachusetts, United States

Serves as the strategic leader of Convergent Dental Clinical Education & Training team. Leads the strategic management, development, and execution of clinical education programs to support future and existing customers. Ensures identified educational needs are met, confirming all clinical education & training activities are strategically aligned and prioritized accordingly, in collaboration with commercial leadership. Work with cross-functional stakeholders to develop clinical content and training for Convergent Dentals customer facing teams.

San Antonio, Texas, United States

Guide the long-term strategic vision for clinical education, developing and implementing educational and training programs to support U.S. Surgical Operating Unit. Work with cross-functional stakeholders to develop KPIs; continually analyze program effectiveness and implement improvements.HIGHLIGHTS:➥ Coach, develop, and lead a team of Clinical Education Specialists to execute engaging education, blended learning, and training events aligned with business priorities and budget.➥ Explode training efficiency, increasing total surgeons trained by 200% YoY.➥ Provide direction and oversight of clinical education, aligning with leaders, KOLs, and Medical Science group to conduct needs assessment, identify/prioritize training needs, and maximize educational effectiveness.➥ Enable rapid growth YoY by managing education budgeting reinforcing safety and efficacy.➥ Diversify revenue capture, managing alliances and contracts to drive forward overall strategy.

San Antonio, Texas, United States

Developed, implemented, and measured training and education programs, investments, events, and initiatives aligned with strategic business initiatives. Collaborated with cross-functional teams, leveraging product expertise to plan, prioritize, and optimize program efficiency. Created innovative new methods to increase effectiveness and shape future needs, including online education. Leveraged data analysis and insights to continually improve program execution.HIGHLIGHTS:➥ Created and delivered annual educational strategy, facilitating alliances and driving collaboration with KOLs, professional societies, thought leaders, and educational partners.➥ Enhanced product awareness, formulating strategic and creative physician education programs to advance expertise in product safety/efficacy, new developments, and market needs.➥ Elected as ASMBS Corporate Council Chair in 2019 for leadership, vision, and innovation.

Boulder, Colorado, United States

Implemented digital marketing plans to maximize brand awareness and build a strong product pipeline across a portfolio of energy-based devices. Managed and optimized the customer funnel, including initial targeting, education, adoption, and retention. Developed go-to-market strategies to launch new products. Owned forecasting, planning, and pricing strategies.HIGHLIGHTS:➥ Developed data-driven marketing programs and material, establishing thoughtful product segmentation, targeting, and positioning strategies with compelling messages to support the value proposition.➥ Captured YoY growth, initiating and enabling market development and commercialization.➥ Expanded product adoption by building a strong KOL and Society network. ➥ Grew lead generation and brand awareness by executing impactful promotional presence at major conventions and meetings.➥ Championed customer insights to identify user needs, introduce new products, and capture market share.

Boulder, Colorado, United States

Directed portfolio strategy for a $130M ES product line, developing marketing strategies, promotions, and compelling messaging to capture new market opportunities. Executed new product development commitments, identified gaps, and recommended new products, markets, and strategies. HIGHLIGHTS:➥ Grew hardware product line 10% YoY, serving as product expert in clinical needs, competitors, and market opportunities while building long-term strategic plans and advocating for market development.➥ Captured new markets by conducing comprehensive market research and representing the voice of the customer to strategically uncover and analyze insights to address unmet clinical needs.

Boulder, Colorado, United States

Developed and implemented regional marketing plans and tools to successfully launch new products into the market. Developed strategic objectives, KPIs, and training plans. Enabled success by creating pricing strategies, market analysis, promotional programs, market research, partnership programs, continuing education programs, and channel strategies. Conveyed product value proposition to advance product positioning and messaging during the sales process.HIGHLIGHTS:➥ Directed product roadmap and lifecycle, developing business justification for new product recommendations and gaining alignment across key stakeholders.➥ Defined go-to-market strategy aligned to target customer, boosting product positioning.➥ Analyzed trends, economics, partnerships, and competitors to shape new product development.

Norwalk, Connecticut, United States

Developed and managed innovative new training programs to enable education, awareness, and revenue growth.HIGHLIGHT:➥ Developed a new 10 week Phase 1 training program; restructured in-house clinical nurse champion program; managed ForceTriad Training for sales team; restructured business development executive program curriculum; designed sales associate development program curriculum.

San Antonio, Texas, United States