Director Of Product Development And Engineering
Current- Designed and developed a custom segmentation engine using PySparkImplemented a robust system to process segmentation rules for marketing campaigns, enabling the identification of eligible customers and delivering personalized experiences through online promotions, emails, and mobile app notifications.- Leadership and Team ManagementLead a team responsible for acquiring third-party data, conducting data analytics, and developing dashboards and visualizations in Tableau to drive data-driven decisions.
Apr 2023 - Present
