Brian Garrity Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

• Digital Executive Social Lead for Steve Harvey on Facebook Watch; premiered as the #1 original show for Meta.• Developed a strategic social strategy that generated 124M views & 4.3M engagements (Season 1, 10-weeks).• Lead & mentored social media team that executed against defined responsibilities / team goals.• Planned integrated content calendar including launch assets, cultural moments, trending UGC clips, memes, GIFs, etc.• Hired TikTok / IG Reels creator; co-produced original content with host / celeb guests based off platform trends. Video assets generated 70M+ combined platform views with select clips earning 1M+ “likes.”• Reviewed & edited social copy ensuring a strong brand voice across all platforms with engaging titles & descriptions.• Leveraged social reporting to identify opportunities for growth, while testing new performance theories.

• Developed & executed digital strategies across Endeavor Content’s portfolio of entertainment properties.

Universal City

• Transitioned the show’s social management from an external agency to an internal department, recruited full team.• Implemented a 360 strategy that catapulted the show’s cross-platform social presence to #10 in Entertainment (US) with 1.6B video views earned within the season. STEVE’s Facebook page ranked as #2 in daytime / late night.• Increased YOY platform performance: Facebook (200%), YouTube (236%), Instagram (404%), Twitter (235%).• Optimized social content based on platform specifications, while setting KPIs, ROIs, etc.• Built & executed a monetization strategy that led to a substantial increase in annual revenue ($5M+ in earnings).• Planned weekly editorial calendar, approved creative for host / celebrity guest shoots, & supervised live streams.• Executive produced digital original, Junior Love Officers. Premiere episode generated 19M views & 725K engagements.• Executed social influencer campaign & collaborated with station affiliates on digital marketing strategies.

Greater Los Angeles Area

• Digital Lead for The Pet Collective & Poke My Heart (user-generated brands). Strategies implemented propelled Jukin Media to the #1 most viewed Facebook Media Company (March 2018).• Managed 8 direct report including producers, audience development strategists, community managers & editors.• Oversaw programming schedule across all platforms, including OTT.• Delivered weekly performance reports on KPI’s, platform analytics, audience growth, revenue earned, etc.• Executive produced original Facebook Watch series. Based on performance, a 2nd series was optioned by the platform.• Executed brand integrations for clients including NBC, ABC, Netflix, etc.

• Booked weekly trending shows leveraging viral content to create social buzz.

Burbank, Ca

• Launched and managed Ellen’s Emmy award winning YouTube channel. • Created digital strategies that propelled the channel to become #1 in television and #14 platform-wide, topping all talk competitors including Jimmy Fallon, Jimmy Kimmel, James Corden and Conan O’Brien. • YouTube traffic responsible for increasing show ratings by 10% among women 18 – 34 years old.• Produced on-air segments & digital original series for brand integrations with Target, Bank of America, Subaru, etc.

• Booked topical human-interest stories, including Whitney Elementary School for Ellen’s season 9 launch. First Lady Michelle Obama honored the principal on-air; Justin Bieber performed for the students.• Field produced tape packages and on-location live shots. • Launched Ellen’s iTunes podcast; debuted as a top 20 podcast.

Burbank, Ca

• Launched Bethenny Frankel’s YouTube channel paralleling her syndicated national talk show test run. • Strategy drove 7 million views beating all freshman talk shows including Katie Couric, Jeff Propst and Ricki Lake.

• Booked exclusive national news stories including the O. J. Simpson Vegas jurors, convicted felon Drew Peterson, and survivors of US Airways Flight 1549.