Brian Grau, Mba Email & Phone Number

Rutherford, New Jersey, United States

Iselin, New Jersey, United States

Financial Planning & Analysis

East Hanover, New Jersey

Custom Analytics - Mondelez International  Managed end to end consultative projects from discovery & scoping through final delivery evaluating marketing & sales effectiveness and return.  Delivered insights and learnings contributing to media NR ROI growth in a challenging CPG environment  Owned project coordination, report building, & insights delivery across multiple solutions (Marketing Mix Modeling, Price & Promotion, and Matched Panel Analysis) for billion dollar US CPG brands. Integrated analysis across multiple Nielsen practice areas, solutions, & consumer insights into custom analytics presentations and story building for presentation across multiple functions within the organization. Led the execution and delivery of 8 Marketing Mixes (MMMs) as project coordinator, for project owners across North America and offshore associates in 2018. Delivered findings and insights that supported multi-brand syntheses, identified key learnings and trends in media ROI, effectiveness, and efficiency to inform strategy which Nielsen AAC presented to the CMO of North America. Cultivated relationships with strategic publishers including Facebook, Google, Pinterest to improve upon best practices including minimizing length of time for accumulating data inputs, gathering contextual insights for results interpretation, & share-out of study results for future optimization and collaboration.

Greater Philadelphia Area

 Spearheaded lateral project to create a platform for test databases to examine how our data would interact as well as how custom deliverables would be impacted in the AOD environment prior to client deployment. BPI team member helping to lead Strategic Operations AOD Core Rewrite project to improve the end to end AOD user experience. Project utilizes a complete redesign in order to: improve the speed of developing analytics & reporting, greater category research through total store trends to identify growth opportunities, and a homogenous and intuitive hierarchy that is the industry standard.

New York, New York

Master Of Business Administration (M.B.A.), Finance & Marketing Sciences, 4.0

Bachelor'S Degree, Marketing, 3.5/4.0

Activities and Societies: Phi Delta Theta NJ Alpha Re-Founding Father, Rutgers Touchdown Club, Gamma Sigma Alpha Greek Honor Society.