Brian Greer Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Responsibilities • Lead the Britvic Ireland strategic plan and AOP (Annual Operating Plan) for the Mixers and Adult portfolio (London Essence, Club Mixers, Matthew Teisseire and Britvic Juice) including SKU portfolio strategies, pricing/promotions, consumer communication and brand activation plans• Ownership and delivery of key projects and initiatives including innovation/renovation, SKU portfolio strategies, pricing/promotions, consumer communications and brand/shopper activation plans. • Monitoring brand performance and taking corrective action as required to ensure Adult brands deliver against KPI’s• Collaborate with wider marketing team, Commercial, Field Sales, Category, Insight & Trade Marketing to develop and implement effective TTL marketing plans across all channels.• Efficiently allocate A&P budgets for both Brand and Activation spend by period basis versus forecast.• Activate Brand, Shopper and Customer Plans as appropriate within Trade channels (inclusive of Counterpoint activations) and adherence of budget control on each brand• Develop, and manage POS/Merchandise materials for execution in both retail and on-trade, consistent with the strategic intent of the brand campaign plans.• Independently lead third party agencies across all BTL activity for On-trade channel, developing and making use of consumer touch-point optimisation and full story telling process, maximising value delivery.

Dublin, Ireland

Responsibilities • Lead the Britvic Ireland Stratplan and AOP Process for the Pepsico portfolio in Ireland (7up, Pepsi, Mountain Dew and Lipton Ice Tea), securing buy in across the business linked with business objectives and priorities• Own and deliver key projects that will enable the AOP to be delivered eg. NPD, SKU portfolio strategies, pricing/promotions, consumer communication and brand activation plans• Strategically develop this portfolio to achieve brand performance goals across all channels on the Island of Ireland, based on category, consumer and shopper insight.• Using MIP, Market Tracking, F&D Tracking, Brand Health Tracking to monitor brand performance and take corrective action as required to bring the performance back on track.• Efficiently allocate A&P budgets from a total brand spend across Brand, Trade Marketing and Insights and track delivery on a period by period basis versus forecast.• Independently lead third party agencies across all BTL activity, developing and making use of consumer touch-point optimisation and full story telling process, maximising value delivery.• Ensure all brand activities are executed on time in full, monitoring results and effectiveness as set against agreed consumer and commercial objectives.

County Dublin, Ireland

Brand Manager Adult Socialising PortfolioResponsibilities • Own and drive the Annual Operation Plan (AOP) for Britvic’s growing Adult Socialising portfolio, including brands such as London Essence Company Mixers, Club Mixers, Ame Zero Proof range, T&E Zero proof spirits.• Maintaining strong connections with our growing Britvic Adult socialising teams across the world and also with our agency partners, providing guidance and direction to allow us to deliver consistent and high-quality execution of our brands across channels and geographies.• Own and deliver key projects that will enable yearly objectives to be delivered from SKU portfolio strategies, pricing/promotions, consumer communication and brand activation plans.• Using MIP, Market Tracking, F&D Tracking, Brand Health Tracking to monitor brand performance and take corrective action as required to bring the performance back on track.• Collaborate with wider marketing team, Commercial, Field Sales, Category, Insight & Trade Marketing to develop and implement effective TTL marketing plans across all channels.• Allocate A&P budgets from a total brand spend and manage across brand and shopper channels tracking delivery on a period by period basis versus forecast.• Independently lead third party agencies across the entire Marketing mix, including both ATL and BTL strategies including media strategy and planning, digital • Monitor brand performance versus plan and key competitors – KPI’s set to volume, value, ARP, Brand Contribution, market share.

County Dublin, Ireland

Brand Manager PepsiCo PortfolioResponsibilities • Help drive AOP Brand Planning process for the Pepsico brands in Ireland (7up, Pepsi, Mountain Dew and Lipton Ice Tea).• Own and deliver key projects that will enable the AOP to be delivered eg. NPD, SKU portfolio strategies, pricing/promotions, consumer communication and brand activation plans• Using MIP, Market Tracking, F&D Tracking, Brand Health Tracking to monitor brand performance and take corrective action as required to bring the performance back on track.• Collaborate with wider marketing team, Commercial, Field Sales, Category, Insight & Trade Marketing to develop and implement effective TTL marketing plans across all channels.• Efficiently allocate A&P budgets in line with cooperative strategy with local Pepsico team.• Independently lead third party agencies across all BTL activity, developing and making use of consumer touch-point optimisation and full story telling process, maximising value delivery.• Ensure all brand activities are executed on time in full, monitoring results and effectiveness as set against agreed consumer and commercial objectives.• Monitor brand performance versus plan – volume, value, ARP, Brand Contribution, market share.

Dublin

Shopper Activation Manager – Food Service and Licensed ChannelResponsibilities • Development and management of all agency products including key brands such as Ballygowan, Juicy Drench, J2O, Club Orange, Robinsons, Fruit Shoot, and PepsiCo brands Pepsi, 7 UP and Mountain Dew.• Activate Brand, Shopper and Customer Plans as appropriate within the Food Service and Licensed Trade channels (inclusive of Counterpoint activations) and adherence of budget control on each brand• Develop, store and manage POS marketing materials for execution, consistent with the strategic intent of the Britvic Brand Teams and for delivery of Britvic Ireland priorities in the Food Service and Licensed Trade channel.• Liaise with Commercial function including Key account managers and Business Development Executives in order to ensure full communication of marketing initiatives according to brand calendar.• Meet and present to customer buyers and their Marketing Departments to ensure BTL activation is best in class for them and their shoppers.• Project manage shopper and consumer activation platforms including experiential campaigns, sampling programs, • Transform our international brand strategic platforms into inspiring and disruptive BTL consumer activations in the local IOI marketplace• Understanding Insight teams decks so that Shopper Missions can be captured more effectively, and customer behaviours incorporated into activations.• Devising effective and innovative brand marketing activities and following through to activation utilizing traditional in-outlet media and new media such as Facebook, Geo Marketing, and on-line competitions.• Track and evaluate execution in-channel against the Britvic Ireland priorities.• Management of BTL agencies including Digital, PR, Experiential, Event and creation of detailed briefs for them in order to ensure effective execution of plans and all marketing materials.

Marketing CoordinatorResponsibilities • Development and management of all agency brands including key global products such as, Jim Beam, Famous Grouse, Jagermeister, Gallo Family Vineyards, BRL Hardy Wines, Villa Maria, and Corona.• Liaising with brand owners to agree on A&P budgets, and development of individual brand plans, including implementation of marketing and promotional calendars.• Liaise with sales team and promotions manager in order to ensure full communication of marketing initiatives according to calendar, for both off-trade and on-trade channels.• Managing and controlling brand marketing budgets, apportioning brand spend accordingly across the marketing mix to ensure maximum benefit and agreed investment levels.• Organising and managing brand event promotions and activities, such as sampling workshops & seminars with trade representatives/industry specialists, PR evenings for brand launches and experiential brand stunts.• Developing suitable below the line advertising for the company’s key brands. • Negotiating price discounts with trade specialist magazines, journalists and external agencies for column inches, reviews, critiques, advertising etc. • Manage, train and develop the brand development team and promotions staff. • Development of company website, ensuring timely and effective additional content, incorporating all brand social media platforms.• Responsible for ensuring all marketing and advertising activity collates to agreed level of return on spend.

Diploma, Cpd Diploma In Strategic Digital Marketing, Pass

Master'S Degree, Marketing, Pass

Bachelor Of Arts - Ba, Hospitality Administration/Management, 2:1