Lead Laser Printer/Supplies/Service/Accessory marketing program* Marketing strategy and budget management Initiate yearly marketing strategy for each product line Initiate and manage yearly & quarterly budget plan * Integrate Marketing Communication Lead integrate marketing campaign regarding yearly strategy Coordinate relative stakeholders and drive team to execute campaign effectively.  Leverage PR, advertisement, digital media, events and sponsorship etc. approach target audiences  Track and review return of marketing investment * Coordination Management Coordinate and align Global, Asia-Pacific and China headquarter marketing strategy, meanwhile demand marketing resource* New Product Launch Define new product unique selling point and initiate marketing plan Lead marketing plan launch and execution* Consumer Insight Initiate qualitative and quantitative insight research for new product launch  Focus group interview to understand customer insights and behavior Establish supplies and service brand healthy tracking research * Vendor Management Vendor selection and pricing negotiation Yearly vendor review * Achievements Integrated and restructured retails resource to improve consumer experience, to increase retail selling +3% Initiated original supplies marketing campaign to improve market share +2% Launched Services “Total Care” integrated communication campaign ECO Supplies integrate marketing program and Total Service marketing program awards in 2010 and 2012

 03/2004 --- 10/2007 Kraft Foods (China) Co., Ltd -- ABM of Maxwell House coffee Consumer Insight: (10%) -- Coordinate and participate below research Coordinate new product quality-research Consumer in-home visit Consumer purchasing behaves in-depth interview BTL: (50%) -- Individual charge below projects Ice coffee national in-store promotion Rich coffee big pack launch  KA tailor-made promotion MAF and CNY big festival national promotion New product develop: (15%) -- Charge below projects with colleague New flavor coffee develop and test New flavor coffee pre-launch  ATL: (10%) -- participate New copy “Dorm” develop and on air New bus-body ad. Launch Monthly review and miscellaneous: (15%) -- Individual charge Achievements Initial and launch flavor taste instant coffee SKUs to earn lady segment “first try” to obtain market share 1.5% Initial and launch new gift package SKU to make competitor re-action passively.

 06/2001--- 02/2004 Manager of planning Dept. in Apex Management Consulting In charge of marketing consultation and execution  Plan database marketing strategy for HP of “New Call Center” Launch of Thunis notebook PC (AMDCPU inside) Plan and execute AMD software development symposium  Plan and fulfill marketing warm up, media work and web-based launch for AMD new CPU—Opteron, in the period of “SARS”