Take lead in 3rd party Word of Mouth dissemination, including but not limited to KOLs, KOCs, Celebrities from major social platforms to achieve Communication and business objectives. -Lead annual IWOM marketing plan across different BU, i.e. passenger car, moto, velo, Michelin Guide, internal communication projects based on business needs, brand communication strategy and consumer insight analysis.-Manage annual consumer campaigns to create campaign idea, build-up talent matrix leveraging data tools.-Stay on top of mind of market trends to adjust dissemination strategy wherever necessary during brand reputation management.-Establish extensive KOL relationship and maintain the KOL network in auto, technology, lifestyle, travel, gourmet, business, etc.-Celebrity marketing to take advantage of the widely-spread influence and link it with brand mar- keting.-Manage BBS/ online forum projects with the aim of creating online buzz with positive sentiment, including Autohome, Yiche, XCar, etc.-Responsible for offline project and online campaign influencer strategy, including influencer se- lection, content management, onsite management and wrap-up report.-Agency and budget management.

-Media relationship building to optimize brand publicity. -Supervision on leadership bio, quotation, media interview, speech, PPT and other external communication outlets. -Partner relations management to maintain smooth coorperation. -Charity and government relations expanding and maintain. -Digital platform content management, i.e. website, APP, WeChat and Weibo. -Print brochure content management, i.e. product catalog, company bio, etc. -New partnerships/programs/projects discovering.

Promote U.S. tourism in China for PR and media relations. Balance between digital and traditional media strategy with an emphasis on E-PR. First-class knowledge of the media landscape in China. -Analyze and follow market trends, stay top of the industry: VLOG, short video marketing, online and offline integrated marketing campaigns, etc.-Continue creative thinking to set example in industry: co-brand with non-travel brands, leverage celebrities’ influence to market the destinations, etc.-Develop strategic and measurable marketing initiatives as well as communication plans to achieve annual goals.-Manage yearly marketing budget in alignment to management’s financial directions. -Maintain solid relations with media, bloggers, celebrity agents and other brands, recognized as the “go to” person in the industry.-Lead all areas of content creation and generation as well as marketing collaterals to pitch media and support sales team. -Organize and oversee familiarization trips to the U.S. for media, online influencers, filming crews and celebrity shooting projects for over 60 times. Highly familiar with overseas filming arrangement.-Lead press conferences for U.S. government and corporate delegations in China. Include: create talking points, select venues, invite media and onsite supervision over 20 times. -Organize media events in both China and U.S. for over 25 times, from theme creating, event planning, venue operation, creative design and set up, onsite management to wrap up report.-Lead social media agencies to manage social media accounts and plan innovative consumer campaigns.-Participate in annual awards and frequently awarded by , , , , for “Destination of the Year”.

-Translation and distribution of press releases-Localization of corporate promotional materials-Respond to media inquiries and provide images-Coordination of media familiarization trips-Support sales team for China Sales Mission

1. Wrote competitor review. 2. All kinds of translation, for instance: new product release, feature,video subtitle etc.3. Arranged checks, and other outdoor works. 4. Cooperated with FA and creative.

1-Support HR Manager for office HR affairs: employee leave management, foreign working permit application, office paper management, etc. 2-Involve in interview process: cold call to applicants, interview arrangement, follow-up calls, etc.