Brian Han Email & Phone Number

Shanghai, China

Shanghai, China

Take lead in 3rd party Word of Mouth dissemination, including but not limited to KOLs, KOCs, Celebrities from major social platforms to achieve Communication and business objectives. -Lead annual IWOM marketing plan across different BU, i.e. passenger car, moto, velo, Michelin Guide, internal communication projects based on business needs, brand communication strategy and consumer insight analysis.-Manage annual consumer campaigns to create campaign idea, build-up talent matrix leveraging data tools.-Stay on top of mind of market trends to adjust dissemination strategy wherever necessary during brand reputation management.-Establish extensive KOL relationship and maintain the KOL network in auto, technology, lifestyle, travel, gourmet, business, etc.-Celebrity marketing to take advantage of the widely-spread influence and link it with brand mar- keting.-Manage BBS/ online forum projects with the aim of creating online buzz with positive sentiment, including Autohome, Yiche, XCar, etc.-Responsible for offline project and online campaign influencer strategy, including influencer se- lection, content management, onsite management and wrap-up report.-Agency and budget management.

上海

-Media relationship building to optimize brand publicity. -Supervision on leadership bio, quotation, media interview, speech, PPT and other external communication outlets. -Partner relations management to maintain smooth coorperation. -Charity and government relations expanding and maintain. -Digital platform content management, i.e. website, APP, WeChat and Weibo. -Print brochure content management, i.e. product catalog, company bio, etc. -New partnerships/programs/projects discovering.

Shanghai City, China

Promote U.S. tourism in China for PR and media relations. Balance between digital and traditional media strategy with an emphasis on E-PR. First-class knowledge of the media landscape in China. -Analyze and follow market trends, stay top of the industry: VLOG, short video marketing, online and offline integrated marketing campaigns, etc.-Continue creative thinking to set example in industry: co-brand with non-travel brands, leverage celebrities’ influence to market the destinations, etc.-Develop strategic and measurable marketing initiatives as well as communication plans to achieve annual goals.-Manage yearly marketing budget in alignment to management’s financial directions. -Maintain solid relations with media, bloggers, celebrity agents and other brands, recognized as the “go to” person in the industry.-Lead all areas of content creation and generation as well as marketing collaterals to pitch media and support sales team. -Organize and oversee familiarization trips to the U.S. for media, online influencers, filming crews and celebrity shooting projects for over 60 times. Highly familiar with overseas filming arrangement.-Lead press conferences for U.S. government and corporate delegations in China. Include: create talking points, select venues, invite media and onsite supervision over 20 times. -Organize media events in both China and U.S. for over 25 times, from theme creating, event planning, venue operation, creative design and set up, onsite management to wrap up report.-Lead social media agencies to manage social media accounts and plan innovative consumer campaigns.-Participate in annual awards and frequently awarded by , , , , for “Destination of the Year”.

Shanghai City, China

-Translation and distribution of press releases-Localization of corporate promotional materials-Respond to media inquiries and provide images-Coordination of media familiarization trips-Support sales team for China Sales Mission

Shanghai City, China

1. Wrote competitor review. 2. All kinds of translation, for instance: new product release, feature,video subtitle etc.3. Arranged checks, and other outdoor works. 4. Cooperated with FA and creative.

Shanghai City, China

1-Support HR Manager for office HR affairs: employee leave management, foreign working permit application, office paper management, etc. 2-Involve in interview process: cold call to applicants, interview arrangement, follow-up calls, etc.