Brian Pickering Email & Phone Number

• Leading a team of 15 responsible for Demand Forecasting, Macro & Micro Space Planning, Real Estate, and Merch Planning and Allocation L&D• Created a new analytical process to provide top Merchant leaders with SKU count targets across the entire organization to maximize sales while minimizing product development cost • Provided recommendations on what categories should receive additional placement for Holiday 2022, which drove an estimated $7M in incremental sales

Columbus, Ohio Area

• Evolved the Micro Space Planning team for Body Care into an insights driven organization and established the team as a feeder of outstanding talent for the rest of MP&A with 5 Analysts being promoted outside of Space.• Created a new MPQ process and checkpoints that provided actionable insights to Merchant partners. This was the first time that Space has had insights incorporated into the Visual assortment grid and the early visibility to MPQ enabled plan/buys/space to be impacted.• Created a vision for the future of Demand Forecasting at BBW and a pathway to get there – certain aspects are being implemented in 2022 as part of a structural change to best support the organization going forward.

• Drove the creation of the first “Internal Insights” team which will become the key support partner for Merchants in determining Space, Assortment, and Presentation while reducing the reliance on outside Category Management influence. On track to roll out the new structure across all of Merchandising in 2020.• Piloted the Sr. Insights Leader role in three classes within Grocery to identify current gaps in resources that will be needed to develop the best support model possible. Initiated work to quickly close vital gaps and elevate insights capabilities.• Designed clear roles and responsibilities for the new team to ensure that actionable insights are delivered at the right time to drive the business forward.

• Primary Merchant consultant during the creation of a new Assortment Optimization engine that is projected to increase annual sales by over $550M through improved local, guest-centric assortments. • Led the strategic direction for July D49 Soap/Deo revision and implemented full chain Optimizations across 5 classes. Post-revision sales increased by 8.4% compared to a +5.6% YTD trend prior.• Drove execution and analysis of initial Optimization test, which showed a significant 7% sales increase over control in the Cookies category.• Proactively challenged Senior Leadership on concerns with enhancement progress, which led to further tool development being put on hold until sufficient resources can be dedicated to complete the necessary improvements.

• Analyzed guest/market data to develop guest-centric merchandising and promotional strategies for multiple Grocery divisions totaling over $13B in annual sales• Led development of a holistic 2015 Thanksgiving Grocery strategy that drove a 43% increase in Turkey sales and a 20% increase in Sides sales, while improving Grocery gross margin by $23M.• Awarded MSI Leadership Award for creating a competitive intelligence framework to support War Gaming efforts for Grocery Leadership. Provided team with thorough understanding of the competitive landscape and laid the foundation for Grocery strategy discussion with the Board of Directors to determine future direction of the business at Target.• Developed and piloted new market insights tools that now provide unprecedented access to vital market/competitive data to teams throughout the company.• Managed, led, and developed Experts on the team.

• Managed up to 7 Experts – responsible for marking down and optimizing over $3 billion in clearance inventory annually• Led companywide initiative to replace 75% off clearance product with 70% off – drove $45 million in annual gross margin improvement• Developed and enacted improved logic in clearance pricing software – led to $50 million in annual gross margin benefit and received VP Leadership Award• Promoted in position

• Established and defined new Pricing Leader role – involved Pricing in strategy meetings, forecast, walkthroughs, and recap meetings with Merchants for first time ever within division• Created improved process for tracking competitive price rollbacks to ensure the company was priced right – led to $20 million in incremental margin and improved price perception scores• Developed seasonal ad plan for toothpaste – increased sales by $700k during Spring 2010

• Personally responsible for the set-up, optimization, and markdown strategy for over $570 million in clearance inventory annually• Initiated new markdown cadence for car seats and baby gear – improved gross margin and sales by $3 million annually• Achieved highest clearance markdown forecast accuracy and second highest Merchant feedback score on the clearance pricing team• Promoted in position

• Secured $3 million in contingency product to replace fast selling items – led to an additional $2.4 million in regular priced sales• Ensured 100% instocks for non-retail items by partnering with and coordinating the Merchandise Planning team, vendors, overseas team, and third party logistics providers• Promoted in position